About Paminga
A modern marketing automation platform, built specifically for Marketing Operations.
Paminga is purpose-built for MOps professionals — not adapted from a general-purpose tool, not retrofitted from something older. Designed from the ground up with the workflows, complexity, and standards that Marketing Operations teams actually work with.
We compete directly with Adobe Marketo Engage and HubSpot, and we take that seriously. MOps teams have spent years working around the limitations of legacy platforms. Paminga was built to eliminate those limitations entirely.
We've been in this industry since 2003.
Paminga is a new brand. The company and the expertise behind it are not.
We started in 2003 building websites, SEO tools, and web activity tracking. Over time, our platform evolved — and in 2011, a customer told us we were "like a Marketo." We hadn't set out to build a marketing automation platform, but that's exactly what we had built. By 2014, we were a full-fledged MAP serving hundreds of customers and tens of thousands of users worldwide.
By 2020, we were facing the same challenges that have since become familiar across the MAP industry: accumulated technical debt, architectural constraints that limited innovation, and a platform that had grown harder to evolve. Rather than patch an aging foundation, our CEO made the decision to rebuild — entirely from scratch, with two decades of real-world experience informing every choice. That rebuild is Paminga.
2003
Founded — began with websites, SEO, and web activity tracking
2011
A customer described us as "like a Marketo" — the first signal we had built something bigger than we realized
2014
Established as a full-fledged MAP with hundreds of customers and tens of thousands of users worldwide
2020
Made the decision to rebuild the platform from the ground up rather than continue on a constrained foundation
2025
Paminga — the next chapter in a company that has been building for MOps for over two decades
What that means in practice.
Paminga gives Marketing Operations teams a platform built to handle real complexity — branching workflow automation, native CRM integrations with Salesforce, Microsoft Dynamics 365, and IFS, multiple simultaneous lead scoring models, and a GraphQL API covering ~99% of platform functions.
Paminga is SOC 2 Type II and ISO 27001 certified. Our infrastructure is built to the standards enterprise MOps teams require — and our support consistently receives recognition as among the best in the industry.
Our leadership team.
