I had hour-long calls with two highly experienced Marketo consultants/experts this last week.

Both calls were for them to learn more about Paminga.

I do lots of calls where I provide an overview/mini-demo of Paminga. But these calls were decidedly different.

Pretty much from the start, the main topic they wanted to focus on was how Paminga deals with Salesforce sync backlogs.

I was at a loss when the first person brought this up because Paminga does not have a problem with Salesforce sync backlogs.

I've been working on Paminga's guts for years, and I just realized something jaw-dropping about our marketing, messaging, and positioning.

Everything Paminga's product team is working on is part of a larger vision.

After more than a decade in marketing automation, I saw a gap. The truly powerful platforms are really difficult to use. They are dated, ugly, and complex as heck.

Platforms that are easy to use lack a lot of capabilities, silo data, and commonly leave marketers stuck.

The vision for Paminga is to combine the enterprise power of a platform like Marketo with the simplicity of a tool like HubSpot.

With these amazing tools that will be going live soon, that vision is nearly a reality!

It's been 2 1/2 weeks since I last posted about platform updates, and wow, the team has been busy creating an amazing future! 😉

We're now testing an all-new email builder, web personalization builder, landing page builder, and workflow builder.

We've added more capabilities to Paminga's new Brand Kits with more in the works.

What's coming will blow you away. But first, here are some recent additions.

Brand Kits allow you to set up fonts, color palettes, logos (coming soon), and more to be re-used across the platform – in both light and dark modes if needed.

The experience of creating assets like emails, landing pages, and website personalizations will be revolutionized in the coming months. 🙂

Paminga's new Brand Kits will make it trivial for you to create on-brand assets with a 100% consistent experience.

You can now save Sections, Rows, & Elements to your new Template Library and re-use them at will.

Organize your templates with folders. Preview templates from the library. It's pretty great.

By popular demand, fields in the new form builder now have a light gray background by default.

And you have the ability to:

• Set the background color for fields as you choose
• Set the color of the asterisk that indicates a field is required

Paminga can now push data to Google Tag Manager's "Data Layer" when one of your Paminga Forms is submitted.

The new Actions DataGrid provides an overview of all the Actions you've configured across the platform.

Easily filter to see all Actions that might be impacting data in Paminga or your connected CRM platform.

View Your Actions DataGrid

After recently enhancing the Contact Export process, we've now added a new Contact Export History feature.

Each of your exports is stored in your Export History for at least 30 days.

You're able to view the file name, export date, and the filtering conditions used for each export.

The "Re-Do Export" button allows you to quickly re-do the same export, with the opportunity to adjust conditions and selected fields before kicking off the export.

View Your Contact Export History