Enhanced Bot Click Filtering: Cut the Rest of the Bot's Clicks, Too
There's a new account-level toggle for Enhanced Bot Click Filtering — when a bot trips any of Paminga's existing filters on a given send, the rest of its clicks on that send get invalidated too.
Bots are a fact of life in B2B email marketing. Security scanners "click" every link in your email three seconds after it's delivered. Antivirus tools walk every URL. None of it is a human reading your campaign.
Paminga already filters known-bot User Agents, blocklisted IPs, behavioral patterns, and honeypot interactions out of your reports. Enhanced Bot Click Filtering takes one more step: once we've caught a bot on a given send, we stop counting any of its subsequent activity on that same send.
What the New Toggle Does
When enabled, the rule works like this:
If Paminga has filtered a click on this send for any reason — honeypot interaction, known-bot User Agent, IP blocklist match, or behavioral pattern — and another click arrives within the next 15 minutes from the same IP or the same User Agent, that click is discarded too. Each new filtered click extends the window.
The practical result: a security scanner that walks every link in a delivered email hits the honeypot on the way through. From that moment, the rest of its clicks on this send are filtered for the next 15 minutes — and so are any other clicks that share its IP or User Agent.
You get cleaner engagement numbers without losing anything legitimate.
When Off vs. When On
The baseline filters keep running either way. The new toggle only governs what happens to follow-up clicks from a session that already tripped a filter:
| Off | On | |
|---|---|---|
| Honeypot link in your emails | Yes | Yes |
| Filter clicks from known-bot User Agents | Yes | Yes |
| Filter clicks from blocklisted IPs | Yes | Yes |
| Filter clicks based on behavioral patterns | Yes | Yes |
| Filter follow-up clicks from a session that already tripped a filter | No | Yes |
Why It's Off by Default
The honeypot correlation is intentionally aggressive. In rare cases, a legitimate recipient sharing an IP with a security appliance that scanned the same email moments earlier could see their real click filtered alongside the bot's.
For most B2B audiences, that tradeoff is well worth it — but it's your call.
❌ Don't leave the toggle off forever just because the default is off.
✅ Do turn it on, watch your engagement metrics for a week or two, and confirm the numbers feel right for your audience.
Where the Filtered Clicks Go
Filtered clicks don't appear in standard reports or contact activity streams as engagement. They're recorded internally so support can audit what was filtered and why if a question ever comes up. Nothing is silently disappearing.
Get Started
- Open Account Settings → Automation
- Toggle Enhanced Bot Click Filtering on
- Watch your click metrics across the next few sends — that's where you'll see the impact
Read the Bot Filtering docs for the full picture of how Paminga identifies and invalidates bot activity across emails and website visits.
