The Marketing Calendar: Your Whole Marketing Motion in One View
The new Marketing Calendar surfaces Drip, Branching, and Send-It Workflows, Classic Campaign launches, Events, Form expirations, and Social Posts alongside each other — every piece of your marketing motion in a single unified view.
Most marketing teams I know live across two or three different calendars — one for sends, one for social, one buried in a shared Google Doc somebody updates on Mondays. The Marketing Calendar collapses that into one place.
What Lands on the Calendar
Every time-bound thing in Paminga shows up:
- Drip, Branching, and Send-It Workflows — the marketing automation you're running
- Classic Campaign launches — when each one goes live
- Events — webinars, in-person, virtual, whatever you've scheduled
- Form expirations — so the registration form for a webinar that's already happened doesn't sit live one day longer than it should
- Social Posts — across every platform you've connected
Five surfaces. One calendar. One source of truth for "what is marketing actually doing this week?"
Why This Matters
The calendar isn't a new piece of functionality so much as a long-overdue piece of context.
If you're a marketing leader, you've probably asked some version of "what's going out the door next Tuesday?" and gotten three different answers from three different team members. The Marketing Calendar makes that question one click instead of three Slack messages.
If you're an individual contributor on a marketing team, you've probably accidentally scheduled an email send for the morning of your CEO's keynote, because you didn't know there was a keynote. Now you can see it.
❌ Don't keep your marketing motion in three places.
✅ Do default to the Marketing Calendar as the place you check before scheduling anything.
Form Expirations Deserve a Side Note
The fact that Form expirations sit on the same calendar as your sends and events is a small thing that solves a real problem.
When a registration window closes, the form should come down. Half the time, it doesn't — because nobody put a reminder in the calendar. Now it's on the calendar by default, and you can see the expiration approaching the same way you see a send approaching.
Get Started
- Open the Marketing Calendar from the Marketing Center
- Browse the next two weeks — and notice the gaps and clashes you couldn't see before
- Schedule your next Workflow, send, Event, or Social Post and watch it slot in alongside everything else
Read more about the underlying assets — Workflows, Drip Series, Events, Marketing Campaigns, and Social Posts — in the docs.
