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IFS Lead Scoring – Trigger Automation When Scores Cross Thresholds

Β· 2 min read
Michael Ward
Michael Ward
Founder & CEO @Paminga

Paminga's Lead Scoring Thresholds continuously watch for leads that meet your qualifying conditions. When a lead crosses one of your thresholds, Paminga will trigger the automated actions you've chosen.

Marketing Automation and IFS: A Dynamic Duo

Β· 3 min read
Michael Ward
Michael Ward
Founder & CEO @Paminga

IFS ERP software helps companies work more efficiently and stay organized. It’s a fantastic tool with a wide range of benefits.

One of the best things any marketer can do is pair your IFS CRM system with marketing automation β€” an equally powerful and robust software. Marketing automation and IFS go hand-in-hand.

Marketing automation offers high-level benefits, like increased productivity, as well as hands-on, tactical advantages. Let's take a look.

Web Bugs Trained to Track Your E-Mail

Β· 5 min read
Paminga
Your Friendly Paminga Team πŸ™‚
An Email Marketing Time Capsule

This article was published by PC World in 2008, but the original article is no longer available online.

We've chosen to re-publish the original article here as it provides perspective and is, in our opinion, a somewhat amusing read.

Much like a time capsule back to the early days of email marketing, if you're in the game, you may enjoy this quick read.

The article describes the now ubiquitous technique for tracking email opens: pixel tagging – but makes it sound like crazy spy technology.

It's fascinating to see the authors refer to this as "tracer software" that makes use of a "Web bug".

Also fascinating: the website of the vendor referenced in the article is still online as of this writing, and it's a time capsule in its own right.

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