Marketo Competitors: there are a lot of companies that want to be compared to Adobe Marketo but in reality, there are only a handful of platforms that offer a comparable level of functionality.

The phrase "marketing automation" is overused: it gets thrown around by every tool that automates anything related to marketing. If you're looking for viable Marketo alternatives, the list is fairly short.

A new automation type is now available to you: Sunset Contacts.

A "Sunset Contacts" Automation may be used to mass-sunset leads/contacts that meet conditions of your choosing.

Sunsetting prevents unengaged leads/contacts from qualifying for, or being sent, any marketing emails.

As a guy that's built a lot of software hands-on (a lot less hands-on code for me these days, I'm mostly focused on communication with customers + the market), nothing helps you see what's missing more than using the software yourself.

I'm happy to announce an excellent new feature in Paminga: CRM "Down-Sync" Actions.

As leads and contacts are synced "down" to Paminga from your CRM, you can now have Paminga take actions automatically as those records are synced!

Paminga's IFS Form Builder provides an attractive, intuitive experience for building web forms that work together with IFS Cloud CRM.

IFS Specific Highlights:

• Create leads, tasks, cases – conditionally – when your form is submitted
• Pre-fill fields with data from IFS CRM

Combining marketing automation with IFS adds leverage that can deliver accelerated pipeline and revenue growth.

Pairing CRM with a marketing automation platform built to work with IFS streamlines data flows, eliminates 3rd party coordination and costs, and creates ongoing operational efficiencies.

Let's take a look at some of the reasons marketing automation is a win for organizations using IFS CRM.

The moment that a lead or contact is synced from IFS to your marketing automation platform is the perfect opportunity to trigger automated actions to:

• Transform your data
• Automate marketing list membership
• Align messaging to a prospect's stage in their journey

(and many other things, these are just examples)

Paminga's CRM Sync Actions are incredibly simple to set up and control, and the power they provide to you is honestly difficult to overstate.

Marketing automation and IFS ERP are one of the best, most powerful software pairings around.

A bold claim? Sure. But we wouldn't say it unless it were true.

There are several reasons why marketers just like you are reaping the rewards of integrating IFS Cloud with marketing automation (remember: Net-Results is the only marketing automation platform with a native integration!).

But today, we want to focus on the marketing automation features that IFS ERP users are loving the most. Now, before we dive in, marketing automation platforms like Paminga are remarkably robust, so this post will only cover the highlights.

For an in-depth look at the features housed within the Paminga platform, click here.

Otherwise, let's dive right in!

Paminga's Lead Scoring Thresholds continuously watch for leads that meet your qualifying conditions. When a lead crosses one of your thresholds, Paminga will trigger the automated actions you've chosen.

IFS ERP software helps companies work more efficiently and stay organized. It’s a fantastic tool with a wide range of benefits.

One of the best things any marketer can do is pair your IFS CRM system with marketing automation — an equally powerful and robust software. Marketing automation and IFS go hand-in-hand.

Marketing automation offers high-level benefits, like increased productivity, as well as hands-on, tactical advantages. Let's take a look.