We've improved the contact export experience in multiple ways:

• Simplified field selection
  • Select fields from related objects
  • Field selections remembered automatically
• Filter Leads/Contacts Using Segment Conditions

You can now create leads in your connected CRM platform when importing records from a .csv file!

One common use case for this is the .csv file you get from scanning badges at a conference or other event.

Let's end the year with three new Actions in the Form Builder:
Slack Notifications, Zapier Triggers, and Webhooks!

Each of these Actions may be triggered globally (every time your form is submitted) or conditionally (only when the prospect or their form submission meets additional conditions of your choosing).

While we focus on some major improvements (new Email and Workflow Builders), we continually improve experiences across the platform.

Today we're announcing several recent enhancements:

• Faster Contact Search
• Attach Files to Form Submissions
• In-App Documentation
• Searchable Dropdown Experience
• Pause Lead Scoring
• A/B Test Reporting Enhancements
• Activity Stream Clarity: Contact UnBounced by CRM Sync
• Improved Experiences for Manual Contact/Account Creation

Great news! A long-standing feature request has finally been fulfilled. This one warms my heart. 🙂

The new form builder now supports uploading/attaching files!

Preference Center Forms let your contacts manage their own subscriptions — opt in and out of specific content categories without unsubscribing from all your email.

By popular demand (aka a feature request), you now have the ability to pause lead scoring for any lead/contact.

Multi-Page Forms let you break a long form into as many pages as you need — and route prospects to specific pages based on what they've already entered.

Mass Transactional Emails let you send important, non-marketing communications — privacy policy changes, terms of service updates, maintenance windows, system status — to every relevant Contact, bypassing their marketing unsubscribe status.

Marketo Competitors: there are a lot of companies that want to be compared to Adobe Marketo but in reality, there are only a handful of platforms that offer a comparable level of functionality.

The phrase "marketing automation" is overused: it gets thrown around by every tool that automates anything related to marketing. If you're looking for viable Marketo alternatives, the list is fairly short.