Preference Centers: Let Contacts Choose What They Hear About
· 3 min read
Preference Center Forms let your contacts manage their own subscriptions — opt in and out of specific content categories without unsubscribing from all your email.
Pause Lead Scoring
· 2 min read
By popular demand (aka a feature request), you now have the ability to pause lead scoring for any lead/contact.
Multi-Page Forms: Long Questionnaires Without the Wall of Text
· 4 min read
Multi-Page Forms let you break a long form into as many pages as you need — and route prospects to specific pages based on what they've already entered.
Mass Transactional Emails: For When You Actually Have to Reach Everyone
· 3 min read
Mass Transactional Emails let you send important, non-marketing communications — privacy policy changes, terms of service updates, maintenance windows, system status — to every relevant Contact, bypassing their marketing unsubscribe status.
Marketo Competitors: How do they stack up?
· 8 min read
Marketo Competitors: there are a lot of companies that want to be compared to Adobe Marketo but in reality, there are only a handful of platforms that offer a comparable level of functionality.
The phrase "marketing automation" is overused: it gets thrown around by every tool that automates anything related to marketing. If you're looking for viable Marketo alternatives, the list is fairly short.
Update June 1, 2025
I'm shocked to learn about Marketo's "Salesforce Sync Backlog".
I'm shocked to learn that they've known about it for at least 7 years and have done nothing to solve this problem.
I wrote a short post describing how learned about this (not at all) secret, the pain it causes for enterprise Marketo customers, and how no such backlog exists in Paminga's sync from Salesforce or Dynamics D365.
Sunset Contacts
· 2 min read
A new automation type is now available to you: Sunset Contacts.
A "Sunset Contacts" Automation may be used to mass-sunset leads/contacts that meet conditions of your choosing.
Sunsetting prevents unengaged leads/contacts from qualifying for, or being sent, any marketing emails.
Improved Contact Creation Experience
· 3 min read
As a guy that's built a lot of software hands-on (a lot less hands-on code for me these days, I'm mostly focused on communication with customers + the market), nothing helps you see what's missing more than using the software yourself.
Lead Scoring Rulesets: Build the Model, Run the Model
· 4 min read
A Lead Scoring Ruleset is how you tell Paminga what a good lead looks like — three score components, unlimited rules per component, full Segment Builder conditions, and an optional Lead Qualification gate.
Send-It! Automations: The Quickest Way to Get an Email Out the Door
· 3 min read
A Send-It! Automation is exactly what it sounds like — a single email to the members of one or more Lists, scheduled in seconds, no Workflow required.
CRM Sync Actions
· 3 min read
I'm happy to announce an excellent new feature in Paminga: CRM "Down-Sync" Actions.
As leads and contacts are synced "down" to Paminga from your CRM, you can now have Paminga take actions automatically as those records are synced!
