Marketo Competitors: there are a lot of companies that want to be compared to Adobe Marketo but in reality, there are only a handful of platforms that offer a comparable level of functionality.

The phrase "marketing automation" is overused: it gets thrown around by every tool that automates anything related to marketing. If you're looking for viable Marketo alternatives, the list is fairly short.

A new automation type is now available to you: Sunset Contacts.

A "Sunset Contacts" Automation may be used to mass-sunset leads/contacts that meet conditions of your choosing.

Sunsetting prevents unengaged leads/contacts from qualifying for, or being sent, any marketing emails.

As a guy that's built a lot of software hands-on (a lot less hands-on code for me these days, I'm mostly focused on communication with customers + the market), nothing helps you see what's missing more than using the software yourself.

A Lead Scoring Ruleset is how you tell Paminga what a good lead looks like — three score components, unlimited rules per component, full Segment Builder conditions, and an optional Lead Qualification gate.

A Send-It! Automation is exactly what it sounds like — a single email to the members of one or more Lists, scheduled in seconds, no Workflow required.

I'm happy to announce an excellent new feature in Paminga: CRM "Down-Sync" Actions.

As leads and contacts are synced "down" to Paminga from your CRM, you can now have Paminga take actions automatically as those records are synced!

Paminga is the only marketing automation platform partnered with IFS. The IFS CRM integration brings the full IFS object model into Paminga — and lets you create IFS Cases, Contacts, Leads, and Tasks directly from Paminga Actions.

Conditional Actions are Actions that only fire when a contact meets conditions of your choosing. They sound simple. The power is anything but.

Lead Stages let you categorize every Contact by where they sit in your funnel — set manually, set automatically, segment on, and report against.

Custom Objects let you define your own data tables in Paminga — many-to-one relationships with Contacts and Accounts, ready to drive Segments, Workflows, list membership, lead scores, and CRM actions.