Per-Asset Attribution Dashboards for Every Form, CTA, and Landing Page

Per-Asset Attribution Dashboards are now available to all customers (in beta) — first-touch and last-touch credit broken out for every individual Form, CTA, and Landing Page. One click from the grid, you see what each asset actually contributed.

The big Attribution Dashboard has been a workhorse for understanding which marketing channels move the needle. Per-Asset takes that same model and pushes it all the way down to the level of the individual asset.

Which of your landing pages produce contacts? Which of your CTAs drive opportunities? You don't have to triangulate from channel-level data anymore.

What "Per-Asset" Actually Means

The Per-Asset dashboard runs the same Paminga attribution model — touches, Sales Milestones, first-touch and last-touch — but scoped to a single Form, CTA, or Landing Page.

For any asset, you can see:

• The Sales Milestones the asset is credited for (Contact Creation, Opportunity Creation, Opportunity Won)
• First-touch vs. last-touch credit
• The contacts whose journey actually included that asset

You're not comparing all of organic social against all of paid search. You're asking the smaller, more honest question: did this specific asset do anything?

One Click from the DataGrid

We didn't bury this behind a separate report. Every row on the Forms, CTAs, and Landing Pages grids has a chart icon in the Actions column. Click it → Per-Asset dashboard for that row.

That's the whole flow. See an underperformer in the grid, open its dashboard, find out whether it's actually pulling weight.

Why This Matters

Most "attribution" debates in B2B marketing happen at the channel level — paid search vs. organic, social vs. email. That's where the budget conversations live.

But the asset-level question is the one most marketers actually need to answer day-to-day:

• The webinar landing page from last quarter — did it produce any opportunities, or was it just registrations?
• The pricing-page CTA — is the version we A/B-tested in actually moving people through?
• The gated content form — are those leads ever closing, or are we chasing them for nothing?

❌ Don't keep maintaining assets you can't explain.
✅ Do open the chart icon for any Form, CTA, or Landing Page you're not sure about — and let the data decide.

Get Started

1. Open the Forms, CTAs, or Landing Pages DataGrid
2. Find the chart icon in the Actions column of any row
3. Click it — and look at first-touch vs. last-touch for that asset specifically

Read the Attribution Dashboard docs to dig into how Paminga models touches, channels, and sources under the hood.