Send-It! Automations: The Quickest Way to Get an Email Out the Door
A Send-It! Automation is exactly what it sounds like — a single email to the members of one or more Lists, scheduled in seconds, no Workflow required.
Not every send needs a nurture. Not every send needs branching. Some sends are just "ship this to these people on Tuesday at 9 AM."
That's Send-It!
How to Launch a Send-It!
Two paths to the same place:
- From inside the Email Builder — click the Send It! button in the top right of the email you're working on
- From the Emails DataGrid — pick an existing email and use the Actions column
Either way, you land on the same setup form.
The Setup
Quick fields. Most you fill once and forget:
- Automation Name — what your team calls it
- Description — optional context for the rest of the team
- Launch Date/Time — when it goes out
- Automation Folder — where it lives in the Finder
- Reporting Tags — for slicing the dashboards later
- UTM Tags — auto-filled, edit if needed
- Recipient Lists — pick any number of Marketing Lists or Subscription Lists
- Include Individual Email Addresses — for one-offs
- Exclude Lists / Individuals — for surgical suppression
- Send as Transactional Email — for the rare case you need to bypass marketing opt-outs (don't use this for marketing email)
Click Send It! and you're done.
What Send-It Is Good For
Things a Drip Series or Workflow is overkill for:
- The CEO's quarterly update
- An event announcement
- A flash sale or limited-time promo
- A "please update your account" maintenance ping
- Pretty much anything that's "this email, these people, this date"
❌ Don't build a one-step Workflow for a single send.
✅ Do reach for Send-It! the moment you don't need branching, sequencing, or goals.
Recent Enhancement
We also added the Send-It! button directly inside the new Email Builder — so you can compose, click, schedule, ship, without ever leaving the canvas. A small change that knocks one step out of every quick send.
Get Started
- Open the email you want to send
- Click Send It! in the top right
- Pick your Lists, set the launch time, and send
Stats land in the standard Automation Dashboard alongside everything else you've sent.
Read the Send-It! docs for the full setup walkthrough.
