Twenty-Six Weeks. Twenty-Three Releases. Look at What We Shipped.
New Email Builder. New Workflow Builder. Permissions, Custom Events, Personas, Marketing Calendar, Where Used, Workflow Goals, Approval Workflows — and fourteen more.
Twenty-three feature releases in twenty-six weeks. Here's a look at Paminga's incredible output.
Builders & Forms
The drag-and-drop foundation under Forms, CTAs, and Landing Pages now powers Emails too — and we layered new capability on top of all of them.
- New Email Builder — drag-and-drop, Brand Kit-driven, built on the same foundation as the Form, CTA, and Landing Page Builders. Learn one, you know them all.
- Personas — serve completely different content to different audiences inside the same Email, Form, CTA, or Landing Page. Not just show or hide. Different heading, image, CTA — even Section structure.
- Progressive Profiling — ask only what you don't already know about a contact. Fewer fields, higher conversion, richer profiles over time.
- Action Sets in Forms — every form can now point at an Action Set, with Conditional Actions branching included.
Workflows & Automations
A new automation surface — and the operational gear that makes it usable at scale.
- Next-Gen Workflow Builder — branching, splits, merges, A/B email tests, goals, on an infinite canvas you can actually think on.
- Drip Series — the simplest workflow type. Built for nurtures and onboarding sequences. One wait, one send, repeat.
- Workflow Goals — pull a contact out of an automation the moment they convert, and fire Actions on the way out.
- Liquid & Velocity Converter — paste your old Marketo template, walk out with a Paminga email.
Integrations
Three of the most-asked-for integrations of the year, all in one quarter.
- Calendly — bookings flow in as events. Route, score, automate.
- Outlook Add-In — Paminga where your reps already live.
- LinkedIn Lead Forms — LinkedIn captures land like any other Paminga form submission.
Marketing Operations
The operating layer got real this stretch.
- Marketing Campaigns — the container for grouping every asset that supports a campaign, with rollup attribution.
- Marketing Calendar — Workflows, Drip Series, Send-Its, Classic Campaign launches, Events, Form expirations, and Social Posts in a single unified view.
- Per-Asset Attribution Dashboards — see exactly which Emails, Forms, CTAs, and Landing Pages moved the needle.
- Custom Events — one beacon call from your product and the entire Paminga automation surface lights up. The PLG operating layer.
- Notifications & Personalization Tokens — internal notification templates with full token support.
Find, Reuse, Govern
Operating at scale across hundreds of assets means knowing what's there, who changed it, and who's allowed to ship it.
- Where Used — every place a Marketing List, Email, Custom Field, Action Set, or Brand Kit is referenced — and deletion blocked while any of them are still in use.
- Favorites — pin the assets you live in.
- Revision History — every change, attributable, restorable.
- Publication Approval Workflows — nothing ships without the right eyes on it.
Security & Infrastructure
The work the security and compliance teams have been asking for.
- Permissions — role-based access across the platform.
- Domain Hosting — host landing pages on your own domains with SSL, without an IT ticket.
- Enhanced Bot Click Filtering — so engagement stats reflect humans.
Why This Is Possible
Most MAPs ship one or two big things a year and call it a roadmap. We're shipping at nearly one release per week — not because we're cutting corners, but because the foundation we rebuilt is paying compounding interest. The Form Builder taught us the layout engine. The CTA Builder reused it. The Landing Page Builder reused it. The Email Builder reused it. Action Sets unified the trigger surface across Zapier, Custom Events, and now Forms. Brand Kits unified styling across every asset.
When the foundation's right, features get cheaper. That's the whole story.
Get Started
- Open the Marketing Calendar and look at your whole motion in one view
- Pick the asset type you use most — Email, Form, Landing Page — and try Personas on a single Section
- Define one Custom Event from your product and wire it to an Action Set
If you'd like a guided tour, reach out and we'll walk you through it.
