Snowflake Integration: Your Paminga Data, Where Your Analysts Already Are

Paminga can now push email events, page views, marketing touches, and more to your Snowflake instance on a scheduled cadence — connected via Snowflake's native OAuth, no SFTP gymnastics.

The "where does the marketing data live" question is one of the few B2B data conversations that still doesn't have a clean answer. Marketing tools have their own dashboards. Analysts live in Snowflake. The two rarely talk.

This integration closes that gap. Your Paminga data flows into Snowflake on whatever schedule you set, into tables Paminga creates or into existing ones — your analysts query what they always query.

Connection Setup

The connection runs over Snowflake OAuth. The setup is short but lives mostly on the Snowflake side:

1. Create an OAuth integration in Snowflake — Paminga's docs include the exact SQL to run. It creates a PAMINGA_PROD security integration with our callback URL and returns a client ID and client secret.
2. Enter the credentials in Paminga — go to the Integrations page, click Connect on Snowflake, paste in your Snowflake Account URL, client_id, and client_secret.
3. Complete the OAuth flow — Paminga redirects you to Snowflake to grant access. Done.

Standard OAuth — no service accounts to babysit, no passwords stored in scripts.

What Data Gets Pushed

Paminga can push:

• Email events — opens, clicks, bounces, unsubscribes
• Page views — every visit your tracking beacon captured
• Marketing touches — the attribution-grade events that power your Attribution Dashboard
• And more

You can have Paminga create the tables for you, or you can point us at existing tables. Whatever fits your warehouse conventions.

Scheduling

The data push runs on a schedule you set — your CSM works with you to pick the cadence and the tables.

Why This Matters

Most "marketing analytics" reporting lives in tools that don't talk to the rest of the company's data. Revenue is in one warehouse, product usage is in another, marketing is locked in a vendor dashboard with no SQL access.

Paminga's Snowflake integration plants your marketing data exactly where your finance, product, and analytics teams already are. Same SQL. Same join keys. Same dashboards. The marketing layer joins the rest of the data conversation.

❌ Don't manually export CSVs from your MAP every quarter.
✅ Do let the data flow continuously into Snowflake — and let the existing analytics stack do its job.

Get Started

1. Talk to your Customer Success Manager about which data types and cadence make sense
2. Run the OAuth setup SQL in your Snowflake account
3. Connect from the Integrations page in Paminga
4. Confirm the first push shows up in your tables

Read the Snowflake integration docs for the full setup walkthrough including the SQL.