70 posts tagged with "Feature Release"

As a guy that's built a lot of software hands-on (a lot less hands-on code for me these days, I'm mostly focused on communication with customers + the market), nothing helps you see what's missing more than using the software yourself.

A Lead Scoring Ruleset is how you tell Paminga what a good lead looks like — three score components, unlimited rules per component, full Segment Builder conditions, and an optional Lead Qualification gate.

A Send-It! Automation is exactly what it sounds like — a single email to the members of one or more Lists, scheduled in seconds, no Workflow required.

I'm happy to announce an excellent new feature in Paminga: CRM "Down-Sync" Actions.

As leads and contacts are synced "down" to Paminga from your CRM, you can now have Paminga take actions automatically as those records are synced!

Paminga is the only marketing automation platform partnered with IFS. The IFS CRM integration brings the full IFS object model into Paminga — and lets you create IFS Cases, Contacts, Leads, and Tasks directly from Paminga Actions.

Conditional Actions are Actions that only fire when a contact meets conditions of your choosing. They sound simple. The power is anything but.

Lead Stages let you categorize every Contact by where they sit in your funnel — set manually, set automatically, segment on, and report against.

Custom Objects let you define your own data tables in Paminga — many-to-one relationships with Contacts and Accounts, ready to drive Segments, Workflows, list membership, lead scores, and CRM actions.

OAuth Apps let you generate OAuth 2.0 tokens to securely connect external systems to your Paminga instance.

Paminga's Twilio integration brings SMS into your marketing automation — drag a Send SMS action into a Nurture Campaign or Drip Series, point it at a message, and it goes out the same way every other automation step does.