Audience & Segmentation
Audience management built for real-world data and real-world workflows.
Define, refine, and activate audiences using shared logic, real-time data, and reusable rules.
Build segments once, use them everywhere, and keep audiences aligned as your data and strategy evolve.
Operational Clarity, Built with Intent
Cross-System Data Awareness
Build segments with full awareness of how data is structured and synced
Account & Person-Level Segmentation
Segment at both the account and individual level without added complexity
Built for Change
Evolve segmentation safely without triggering operational ripple effects
Governance-Friendly by Design
Meet regulatory and internal standards without blocking execution
Always Up to Date
Keep audiences current as data changes — not on a schedule
Shared Logic, Fewer Duplicates
Reuse consistent logic across every audience and activation. Eliminate unnecessary audience duplication
Systematize the logic. Standardize the growth.
Dynamic Audience Builder
Create audiences using shared logic that updates automatically as people and data change.
Unified Segmentation Logic
Define segmentation rules once and reuse them across campaigns, journeys, and channels.
