Segment on Anything. Build Any Audience.
Define, refine, and activate audiences using shared logic, real-time data, and reusable rules. Build segments once, use them everywhere, and keep audiences aligned as your data and strategy evolve — with unlimited AND/OR logic and no ceiling on complexity.
Operational Clarity, Built with Intent
Real segmentation for real-world data.
Paminga's Audience Builder doesn't put a ceiling on your segmentation. Any data point Paminga knows about a contact can drive a segment — behavioral signals, CRM fields, firmographics, engagement history, lead scores, UTM data, video engagement, and more.
Cross-System Data Awareness
Build segments with full awareness of how data is structured and synced across your CRM, MAP, and connected systems.
Account & Person-Level Segmentation
Segment at both the account and individual level without added complexity. ABM-ready without a separate tool.
Built for Change
Evolve segmentation safely without triggering operational ripple effects. Update logic once — it propagates everywhere it's used.
Governance-Friendly by Design
Meet regulatory and internal standards without blocking execution. Consent filtering and jurisdiction-aware display built in.
Always Up to Date
Segments stay dynamic — as contacts meet or exit criteria, membership updates automatically. No batch jobs, no manual refreshes.
Shared Logic, Fewer Duplicates
Reuse consistent segment logic across every audience and activation. Eliminate unnecessary duplication across campaigns.
Dynamic Audience Builder
Visual AND/OR logic. No ceiling on complexity.
Create audiences using shared logic that updates automatically as people and data change. Preview qualifying contacts in real time before saving. Build as many conditions as your program requires — in any combination.
Audience Builder — High-Intent Enterprise Prospects
↻ 312 contacts matchUnified segmentation logic.
Define segmentation rules once and reuse them across campaigns, journeys, and channels. The same audience definition that powers a Drip Series enrollment can also trigger a lead score adjustment or a CRM field update.
No rebuilding logic from scratch every time. No diverging definitions across programs.
Key Features
Go deeper on what matters to you.
See It in Action
See how Paminga's Audience Builder handles the segmentation your programs actually require.
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