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Abandoned Cart

Abandoned Cart Compositions make it easy to control the layout, styling, and content of abandoned cart emails.

  • Show cart contents as a table or as "cards"
  • Control over which fields appear in which order
  • Control the styling of each field

They're like a mini content management system for your abandoned cart emails.

Elements

The Abandoned Cart Composition combines multiple elements normally needed in triggered abandoned cart emails:

  • Heading
  • Products Table
    • Product name
    • Product image
    • Quantity in cart
    • Price
  • Button to return to the abandoned cart

Example Abandoned Cart Email

Example Abandoned Cart Email

Abandoned Cart Automations

The big picture is this:

  • Create an email of type "Abandoned Cart"
  • That email will contain one of these Abandoned Cart Compositions – which cannot be deleted.
    An email of type Abandoned Cart must contain an Abandoned Cart Composition.
  • Create an Abandoned Cart Automation that will send the Abandoned Cart email(s) you choose.
    You can have different Abandoned Cart Automations for different products or categories as needed.

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