Accounts
An Account represents an organization, commonly a company.
Every lead and contact in Paminga is tied to an Account.
An Account name is set by the value placed in the Company field. If a Contact is not assigned a Company name, a default value of “-” will be applied.
If a Contact is assigned a company name that does not match an existing account in Paminga, a new account will be created.
ICPs
An Account holds one Ideal Customer Profile per Brand. The same company can be a different ICP for each brand it buys from, and Paminga keeps those verdicts apart rather than forcing one answer. With a single Brand, that is simply the Account's ICP.
The ICPs section on the Account's details page lists each of those rows. Add an ICP to a row yourself, remove one, or let the Paminga IQ: ICP Classification Agent decide — it crawls the Account's website and records the Account's ICP for the Brand you choose. A row that reads No ICP matched means the agent looked at the Account and concluded that none of your ICPs fit. That is a real answer, not a gap.
ICP is not an Account field, so it has its own condition in the Segment Builder — see Segmenting on ICPs.
Important Notes
- Accounts in Paminga represent groups of contacts, typically companies
- Contacts are assigned to accounts based on the value in the “Company Field”
- All Contacts are part of an account
- “-” is a valid Account name. It can be used to satisfy the “must be part of an Account” requirement if the account name is unimportant
- You may create an unlimited number of Account Custom Fields if you like, just as you can do with Contacts
- You may Segment on the values of any Account field (standard or custom) just as you can with Contact fields
- When uploading a CSV file, if for any contact, you set the value of Account/Company to “-“, the contact will be set with this value for the account
