Audience

Paminga offers three ways to define your automation's audience:

• Simple Conditions – Include and exclude contacts based on list membership. Fast and easy
• Advanced Conditions – Select your audience based on geography, website visit activity, engagement with emails, forms, content and more. Import conditions from Global Segments
• Global Segments – Reuse conditions you've saved a Global Segment

Automation Audience Selection:

Simple Conditions

Simple Conditions cover the most basic use case: defining your audience based on list membership.

Automation Audience – Simple Conditions

Include & Exclude

You may include and exclude members of any Marketing Lists and/or Subscription Lists.

You may also choose to include or exclude individual contacts by their email address.

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• If a contact is a member of multiple included lists, that contact will not receive two emails (if your automation sends emails) – or be doubled up in your automation in any way
• If your automation sends marketing emails, those emails will not be sent to contacts who:
  • Have unsubscribed globally
  • Have an email address that is hard-bounced

Advanced Conditions

Advanced Conditions allow you to define conditions that combine demographics, firmographics, and behavioral/engagement in limitless combinations via Paminga's Segment Builder.

Complex Segment Example:

Global Segments

You may choose to use any Global Segment you have previously created to control your automation's audience.