Goals

Goals remove contacts from your workflow – and take any number of additional actions you specify.

• Create as many goals as you need in your workflow
• Trigger actions both:
  • Globally – for every contact that achieves your goal
  • Conditionally – triggered only when the contact that achieves your goal meets additional conditions of your choosing

Workflow Goal

Name Your Goal

Feel free to name your goal as you see fit.

Conditions

Tell Paminga what conditions must be met for your goal to be achieved.

Conditions are chosen using Paminga's Segment Builder, allowing you to leverage nested conditions consisting of any combination of demographic, firmographic, and behavioral attributes without limitation.

Actions

You may trigger dozens of Actions when your goal is achieved.

Global Actions

Global Actions are triggered for every contact that achieves your goal.

Conditional Actions

Conditional Actions are only triggered when a contact that achieves your goal meets additional conditions of your choosing.