Brand Voice Agent
The Brand Voice Agent builds and maintains a profile of your business: what your company does, how your brand sounds, and who your ideal customers are.
This profile is read by Paminga IQ agents across the platform, so the few minutes you spend here pay off everywhere AI touches your marketing. Your Ideal Customer Profiles (ICPs) in particular do real work: they power the ICP field on Accounts, segmentation, and the Paminga IQ: ICP Classification Agent action.
You don't have to fill any of this in by hand. Point the Brand Voice Discovery Agent at your website and it drafts the profile for you — then you review, correct, and save.
The Brand Voice Agent is part of Paminga IQ. If Paminga IQ is not enabled for your instance, this page will tell you so.
Running Discovery
Click Run Discovery. The agent crawls the website you specify (it defaults to your company's website URL) and reads enough of it to understand your business.
You can optionally provide Additional context — free-form notes the agent should consider while reading your site. This is useful when your website undersells a part of your business, or when you want the agent to weight something specific.
A status chip shows the run's progress. When discovery completes, the sections below populate with what the agent found. Review the results, correct anything it got wrong, and click Save Profile.
You can re-run discovery at any time with Run Discovery Again — for example, after a website relaunch or a repositioning.
Your Company & Brand Voice
The top of the profile captures the facts and the voice of your business:
- Company: LinkedIn URL, tagline, company description, products & services, and value propositions.
- Brand Voice: voice descriptors, formality, vocabulary to use, vocabulary to avoid, emoji policy, voice sample URLs, and additional notes.
These fields guide AI-generated content so it sounds like you — not like a generic AI. The vocabulary lists are worth a minute of attention: telling the agent which terms you always use (and which you never would) does more for on-brand output than any other setting.
Ideal Customer Profiles (ICPs)
An ICP describes a type of company you sell to. Most businesses have more than one, and Paminga does not limit how many you define.
Each ICP captures:
- Name — how the ICP appears everywhere it's used, including the Account ICP field and segment conditions
- Description — who this ICP is, in a few sentences
- Industries
- Company Sizes — Solo / Founder, SMB, Mid-Market, Enterprise
- Geographies
- Buyer roles / job titles — the people this ICP's companies employ that you sell to (these are not Personas, which control content display)
- Pain points
- Goals / outcomes
Discovery proposes ICPs based on your website. You can also create them yourself with Add ICP, edit any ICP (including the ones the agent drafted), and reorder them.
Where Your ICPs Are Used
Once defined, your ICPs show up in three places:
- The ICP field on Accounts — a standard field on every Account, presented as a dropdown of the ICPs you've defined here. Set it manually on any Account, or let Paminga set it for you.
- Segmentation — segment on the ICP field like any other Account standard field, then use those segments anywhere Paminga's Segment Builder appears.
- The ICP Classification Agent — the Paminga IQ: ICP Classification Agent action reads each Account's website and sets the ICP field automatically, at scale.
Deleting an ICP
When you delete an ICP, Accounts classified as that ICP revert to unclassified — their ICP field is cleared rather than left pointing at something that no longer exists. Segments built on that ICP value will simply stop matching those Accounts.
