Events
Paminga includes event management capabilities out of the box.
You can create digital and physical events, easily list upcoming events on your website or landing page, invite attendees, allow them to register, and support self-check-in via mobile device or assisted check-in by event personnel.
Paminga also supports "promotion code pools" – discount codes provided by you may be assigned to leads/contacts upon event registration (and included as dynamic content in emails).
Of course you can segment on who has/has not registered and who did/did not attend your events. This extends your event capabilities across Paminga.
If you need to manage multi-day events, or to setup registration for multiple sessions during your event, you'll need to leverage a 3rd party event platform.
Please let us know if such functionality is important to you. Your feedback drives our priorities.
Event Creation
Events may be viewed, edited, and created by navigating to Marketing Center -> Events.
Digital Events & Physical Events
When creating an event, you'll need to tell Paminga whether your event is digital (virtual) or physical (in-person).
This designation determines which other event related fields are available.
Event Components & Tools
Paminga provides several pre-built components & tools to make it easy to build awareness, drive registrations, and capture event check-ins.
Event Listing Component
The Event Listing component is available when building CTAs (which may be embedded on any web page you control) and Landing Pages.
You can easily control:
- Which events are listed
- The content shown for events
- The styling of each event "card" (overall styling is controlled by your chosen Brand Kit)
Event Listing Component
Filter Upcoming Events
You may filter the events that appear in the Event Listing component in several useful ways:
- By category
- By event date
- Limit to a maximum number of events
Event Listing – Filter Events
Choose Specific Events
If you choose to display specific events, you are able to easily select them via checkboxes:
Event Listing – Specific Events
Styling Your Event Listing
The Event Listing component will look pretty good out of the box, with fonts honoring your chosen Brand Kit. Your upcoming events will be displayed in a grid.
You are able to control many aspects of the grid, as well as the styling and content of each event "card":
- Background color, borders, and positioning (centered, left, right)
- Choose which event fields (i.e. event name, date, location...) show in your event cards
- Control styles for each event field individually. For example, you can change the font size of the event name.
- Drag & drop to change the order that event fields appear in your cards
Event Registration Form Field and Action
Paminga's Form Builder includes an "Event Registration" form field.
- Allow prospects to register for a particular event
- Allow prospects to choose a single event – or multiple events – for which they will be registered
Event Registration Form Field
If you choose to "Register Prospects for a Particular Event", the form field becomes hidden.
Event Registration Action
When you add an event registration field to your form, you'll find that the Event Registration Action is enabled automatically as one of your form's "Global Actions".
This is done to add clarity: every submission of your form will result in an event registration. This makes it clear to anyone looking through the actions configured for your form.
Event Registration Action
Event Check-In Form Action
Event Check-In Action
Segmentation: Did/Not Register and Attend Events
The ability to segment on leads/contacts who did/not register or attend any event gives you capabilities across the platform.
- Create audiences for any drip series or workflow based on event registration or attendance (or lack thereof)
- Score leads based on event registration or attendance
- Filter dashboards and data exports based on event registration or attendance
- And much, much more
Promotion Code Pools
Create any number of promotion code pools and add promotional/discount codes to them using the Assign Promotion Code Action.
