Ideal Customer Profiles (ICPs)
An ICP describes a type of company you sell to. Most businesses have more than one, and Paminga does not limit how many you define.
ICPs do real work once they exist. They populate the ICP field on Accounts, they're available to segmentation, they drive the Paminga IQ: ICP Classification Agent, and you can point any AI-generated email, landing page, form, or CTA at one so the copy is written for that audience.
You don't have to write them yourself. Point ICP Discovery at your website and it drafts them for you.
ICPs are part of Paminga IQ. If Paminga IQ is not enabled for your instance, this page will tell you so.
Running ICP Discovery
Click Run Discovery. The agent crawls your website and works out who you sell to from what you sell.
It crawls differently from the Brand Voice Agent, and much more deeply. Your brand voice is legible from almost any page on your site, but your audience map lives in your product, solution, industry, use-case, and case-study pages — so ICP Discovery weights exactly those and reads far more of them. A company with a dozen product lines gets an ICP set that reflects that, rather than one flattened summary.
You can optionally provide Additional context — free-form notes the agent should consider. Useful when a segment you care about is under-represented on your site.
The two discoveries are independent. Neither reads the other's output, neither blocks the other, and you can run both at once.
Re-Running Is Safe
Re-running ICP Discovery never deletes anything.
- An ICP whose name the agent recognizes is updated in place and keeps its identity, so every Account already classified as that ICP stays classified.
- An ICP the agent finds that you don't have yet is added.
- An ICP the agent doesn't mention this time is left alone.
Removing an ICP stays your decision, made deliberately.
What Each ICP Captures
- Name — how the ICP appears everywhere it's used, including the Account ICP field, segment conditions, and the audience picker in the AI builders. Make it self-explanatory; it's often read with no other context on screen.
- Description — who this ICP is, in a few sentences
- Industries
- Company Sizes — Solo / Founder, SMB, Mid-Market, Enterprise
- Geographies
- Buyer roles / job titles — the people this ICP's companies employ that you sell to (these are not Personas, which control content display)
- Pain points
- Goals / outcomes
Discovery proposes ICPs based on your website. You can also create them yourself with Add ICP, and edit any ICP — including the ones the agent drafted.
Where Your ICPs Are Used
- The ICP field on Accounts — a standard field on every Account, presented as a dropdown of the ICPs you've defined. Set it manually on any Account, or let Paminga set it for you.
- Segmentation — segment on the ICP field like any other Account standard field, then use those segments anywhere Paminga's Segment Builder appears.
- The ICP Classification Agent — the Paminga IQ: ICP Classification Agent action reads each Account's website and sets the ICP field automatically, at scale.
- AI-generated content — when you build an email, landing page, form, or CTA with AI, you can pick an ICP as the audience and the copy is written for that buyer.
ICPs Are Account-Wide
Unlike brand voice, which can differ per Workspace, your ICPs are defined once for the whole account. Every Workspace sees the same set.
That's what keeps the ICP field on an Account meaningful: an Account is classified as one ICP, and that classification means the same thing everywhere it's read — in a segment, in a report, or in an Action.
Deleting an ICP
When you delete an ICP, Accounts classified as that ICP revert to unclassified — their ICP field is cleared rather than left pointing at something that no longer exists. Segments built on that ICP value will simply stop matching those Accounts.
