Create a Marketing Campaign with AI
Create with AI is in beta. It may not be turned on for your account yet. To request access, contact Paminga Support.
Most campaigns start as a brief: who it's for, what it should achieve, which channels, and when. Create with AI takes that brief and builds the campaign in Paminga.
Paminga IQ creates the Marketing Campaign and its folder, organizes it into subfolders, and builds the assets the brief calls for: emails, landing pages, forms, and the workflows that send them. You stay in the conversation the whole way. Answer its questions, redirect it, or ask it to show you each piece before moving on.
Create with AI is part of Paminga IQ. The Create with AI button appears on the Marketing Campaigns page once Paminga IQ is turned on in AI Settings. Each run uses AI credits.
Starting a Campaign
- Go to Marketing Center › Marketing Campaigns and click Create with AI
- In Create campaign in, choose the folder the new campaign should live in: a Workspace or any folder within one. This is required, and it's your call, not the AI's. The chat opens once you've chosen
- Paste your brief, or describe the campaign you want: audience, goal, channels, timing
The more your brief says, the less Paminga IQ has to ask. A good brief names the audience, the offer, the sequence of touches, and the dates.
Working With Paminga IQ
Paminga IQ asks when it needs something it can't take from your brief. Questions with a short list of answers show them as buttons; longer lists show a searchable picker. You can always type your answer instead.
Pacing
By default, Paminga IQ builds the whole campaign in one go. If you'd rather review as it works, say so:
- "Walk me through it" or "let me approve each asset" — it pauses after each asset
- "Do the emails first, then check with me" — it pauses after each section
You can change pacing at any point in the conversation.
What Gets Built
Depending on your brief, Paminga IQ creates:
- The Marketing Campaign itself, with its campaign folder inside the folder you chose
- Subfolders that organize the campaign's assets
- Emails, Landing Pages, and Forms
- Workflows that send the emails
New folders and assets appear in the Finder as they're built.
When Paminga IQ finishes, it posts a summary with a table of everything it built: each asset's type, its name, and Show in Finder and Edit links.
Emails and landing pages are written in your Brand Voice, and built from your own Templates where one fits.
Review Before You Launch
Everything Paminga IQ builds is an ordinary Paminga asset. Open each one, review it, and edit it as you would anything you built by hand.
Workflows are saved as drafts. Paminga IQ never picks a launch date on its own: if your brief doesn't say when to launch, it asks.
A campaign created with AI is not created in your CRM. See Create a Campaign in Salesforce for the campaigns that are.
Coming Back to a Conversation
Each conversation has its own address, so reloading the page picks up where you left off. Conversations also appear under Recent in the top navigation as an AI Chat.
Click New Conversation to start over with a fresh brief. The folder picker unlocks so you can choose where the next campaign goes. Once a conversation is under way, the folder can't be changed because the campaign folder already exists.
Related
- Create a Workflow with AI builds a single workflow the same way
- AI Settings shows the credits each run uses
