Landing Pages Dashboard
The Landing Pages dashboard shows how many people see your landing pages, how many of them act, and which campaigns sent them. Compare every page side by side, or pick one page to see its traffic and the accounts and contacts it is reaching.
Every number opens the contacts and events behind it.
Find it under Reporting › Dashboards › Forms & Pages › Landing Pages, or Marketing Center › Landing Pages › Landing Pages Dashboard. You can also open a single page's dashboard from:
- The View Dashboard icon on a page's row in your landing pages list
- The Stats Dashboard button at the bottom of the Landing Page Builder, once the page is published
- View Dashboard on a page's menu in the Finder
The Landing Pages Dashboard for a Single Page:
All Landing Pages or One
Use the dropdown at the upper left.
- All Landing Pages (the default) reports on every page together and adds an Asset Breakdown table, one row per page.
- One landing page reports on that page alone. The pencil icon next to the dropdown opens the page in the builder, and the folder icon shows it in the Finder.
Mark either view as a favorite with the heart icon.
Date Range
The date range at the upper right defaults to the last 30 days. Data starts on May 5, 2026, so the picker won't go earlier than that.
What Counts as an Impression and a Conversion
- Impression: the page was viewed.
- Conversion: a visitor acted on the page. That includes submitting a form embedded on it, converting on a CTA embedded on it, and clicking a button, link, image, or social share on the page itself. A Custom Event set to Counts as Conversion counts too.
Crediting embedded forms and CTAs to the page is deliberate: the page did the work of getting the visitor there.
The Numbers at the Top
- Impressions
- Conversions
- Conversion Rate: conversions divided by impressions.
- Unique Contacts: how many different known contacts viewed the page.
Each card compares itself to the period of the same length immediately before your date range. Conversion Rate shows its change in percentage points.
Click Impressions, Conversions, or Unique Contacts to see the events and contacts behind them.
Asset Breakdown
With All Landing Pages selected, the Asset Breakdown table lists each page with its Impressions, Conversions, CVR, Top Channel, and Top Source. It sorts by impressions, most first. Click a row to open that page's dashboard. Use the fullscreen button to compare a long list.
Over Time
- Performance by Date: impressions and conversions per period. The period follows the length of your date range: daily up to a month, weekly up to six months, monthly up to a year, and yearly beyond that. Switch between line, bar, and pie charts.
- Cumulative Performance: a running total of impressions and conversions, starting from everything recorded before your date range.
Click a period in either chart to see that period's events.
Where Visitors Came From
- Top Marketing Channels: impressions and conversions by marketing channel.
- Top Marketing Sources: the top 10 marketing sources.
- UTM Campaign, UTM Source, and UTM Medium: the top 10 values of each UTM tag, as pie charts by default.
Each chart has a Sort By control (Impressions, Conversions, or CVR %) and switches between bar and pie. Click a bar or slice to see the events behind it.
Who Engaged
- Top Accounts: the accounts whose contacts viewed and converted on the page.
- Top Contacts: the 10 contacts with the most activity. Click a contact to see every event for them, with a button to open their contact record.
The Events Behind Each Number
Every drill-in opens a full-screen list grouped by contact, with each contact's impressions and conversions. Expand a contact to see each event on its own row: the conversion, URL, channel, source, all five UTM tags, and date. With All Landing Pages selected, a Landing Page column names the page and links to its dashboard.
When a conversion was a form submission, a Form Submission chip shows it. Click the chip to see the values the contact submitted.
Click a contact's name to open their contact record.
