Campaign Report

Campaign Reports provide detailed information on your Campaign activities within Paminga. These reports are emailed directly to you. This email includes a summary as well as an attached .CSV.

There are three ways to create a Campaign Report:

• On the Settings tab when you create a Campaign you can select to receive campaign reports in various hour or day intervals. You can send the reports to as many recipients as you like, just be sure to separate each recipient with a comma
• By navigating to Reporting, Reports and selecting the "+" icon
• Within the Automation Performance Dashboard for any automation select to export the campaign report via the UI at the top right corner using the button "Download Excel". Selecting "Download Excel" will deliver the report to your Download Center

Campaign Report Options

When setting up a Campaign Report within Reporting, you will see there are a few options to choose from.

• Choose to run a report on all your campaigns or all campaigns with a given tag
  • For example, if you have tagged Campaigns using “webinar” you could run a report for all your Webinar Campaigns.
• Choose to run a Campaign report for just one Campaign.
  • When selecting this option, a dropdown menu will appear to allow you to choose a specific Campaign.

Campaign Report Details

Once your Campaign Report is setup and has processed, it will be delivered to your email address, as well as any recipients who may have been added.

The email will contain a snapshot of:

• All your Campaigns in the report
• The total Sent emails
• Total Clicks
• Total Bounces
• Total Visits
• Total Opt Outs.

If your report covers multiple Campaigns then there will also be a list of your Top Campaigns by open rate in the HTMl body of the email.

...during a reporting report for a selected segment.

In addition, there will also be attached .csv files (which will open in Excel) that contain additional data (up to 10,000 records). There will be four attached .CSVs.

These files are By-Branch, Domain Report, Links Clicked & By-Lists.

By Branch file will include data for all campaigns including:

• Campaign ID
• Campaign Name
• Campaign Launch Date
• Email Name
• Email Subject Line
• Campaign Branches with totals for:
  • Sent
  • Opens
  • Clicks
  • Unique Clicks
  • Visits
  • Unsubscribed
  • Bounced

Domain Report file will include data for the top email servers in your Campaigns – the name of the Domain with totals for:

• Sent
• Opens
• Clicks
• Unique Clicks
• Visits
• Unsubscribed
• Bounced

Links Clicked file will includee:

• Name of the Link
• Link URL
• Unique Clicks for each link
• Total Clicks for each link

By-List file will include:

• The campaign name
• List name used within campaign
• Qualified total for each campaign
• Sent Total
• Total Opens
• Open Percentage
• Total Clicks
• Total Click Percentage
• Unique Clicks
• Unique Click Percentage
• Total Visits
• Total Visit Percentage
• Unique Visits
• Unique Visit Percentage
• Unsubscribed
• Unsubscribed Percentage
• Bounced
• Bounced Percentage