Everything You Need to Run Modern MOps

Paminga is built for the people who actually run marketing — not simplified for the demo, not watered down for the sales deck. Every feature below is built for how MOps teams actually work.

Platform Features

Built for operators. Not simplified for the demo.

19 features purpose-built for marketing operations teams — from asset creation and personalization to advanced automation, data governance, and CRM integration.

Asset Builders

Emails, forms, landing pages, CTAs, and web personalizations — all in a single consistent drag-and-drop experience across every asset type.

Audience Builder

Unlimited AND/OR logic, 13+ field type categories, real-time contact preview, and dynamic membership — built into every activation point in Paminga.

Brand Kits

Governed brand consistency enforced at the builder level. Colors, typography, buttons, and form styles applied automatically — not by accident.

Data Cleansing

Action sets, picklist enforcement, native normalization, and true sequential order of operations — keeping data clean at every point of entry.

Drip Series

Purpose-built linear nurture with goal-based completion, campaign-level settings, perpetual or one-time enrollment, and conditional actions on exit.

Lead Scoring

Multi-variate scoring across five dimensions, multiple simultaneous rulesets, score decay, and threshold-triggered actions — all in one scoring object.

Personalization & Dynamic Content

Tokens, conditional display, Liquid scripting, and Personas — three layers of personalization built into every asset type. Included, not an upgrade.

Reporting

Campaign performance, email engagement, lead scoring activity, social analytics, and audience insights — surfaced in real time, not delayed by days.

Social Media

Schedule, publish, and analyze social content across Facebook, Instagram, and LinkedIn — multiple accounts, one platform, real-time engagement data.

Subscription Management

List-based preference management with GDPR/CCPA compliance built from standard Paminga tools. Two steps to set up. No separate consent platform.

Workflow Builder

Visual canvas automation with 8 node types, live editing, sequential action execution, and full CRM integration — built for real program complexity.

Custom Events

Define and track custom engagement events beyond standard email and web activity — and use them as triggers, conditions, and scoring criteria anywhere in Paminga.

URL Builder & Shortener

Build UTM-tagged URLs and shorten them for every campaign. Consistent tracking parameters applied at scale — no spreadsheet required.

Action Sets

Saved, reusable collections of actions — field updates, normalization rules, CRM syncs — that you build once and reference from anywhere data enters Paminga.

Transactional Emails

Send confirmation emails, receipts, and system notifications through Paminga — bypassing subscription preferences for messages that require delivery regardless of opt-in status.

Global Segments

Define named audience segments once and reuse them across campaigns, workflows, and personalization rules — without rebuilding logic every time.

CRM Field Mappings

Self-service field-by-field sync control across every CRM integration. Map, restrict, and create fields without an admin ticket or a developer in the room.

Approvals

Build approval workflows into asset publishing and campaign launch — so the right eyes see the right things before anything goes live.

Enterprise-Grade Permissioning

Role-based access control across every object in Paminga — assets, audiences, CRM integrations, brand kits, and more. Governance that doesn't rely on trust.

Integrations

Connect everything. Own how it all works together.

Native CRM integrations, video platforms, ad networks, productivity tools, and developer-friendly APIs — Paminga connects to your stack without middleware or manual exports.