The World's Most Powerful Audience Builder
Combine email engagement, events, page views and more with your CRM data, firmographics, and demographics in limitless combination. Some examples:
Prospect Tied to an Open Opportunity with a Value > $5,000 Views Your Pricing Page for At Least 10 Seconds → Alert Lead Owner
Prospects that Landed From a Specific LinkedIn Ad that Did Not Convert on the Landing Page → Add to Retargeting List
Customers with Agreements Expiring in the Next 90 Days → Add to Retention Drip Series
Easy to Learn
"It's crazy how easy this thing is to learn!"
Despite its power, Paminga's audience builder is straightforward.
You'll be catching on in minutes. But if you need help, we've got...
Videos right in the app
Links to articles in Paminga Docs
Excellent onboarding and training
Segmentable Field Types
Leverage as many fields/conditions as you like in limitless combination.
You really have to see it to understand how powerful this is, and its impact on your abilities as a data-driven marketer.
Account Fields
Leverage any and all of your Account standard & custom fields. Data is synced continuosly from your integrated CRM.
Automations/Campaigns
Which prospects qualified for a given Automation, or achieved a specific Goal in an Automation.
Campaign Membership
Synced from CRM or used natively in Paminga, segment on campaign membership, status, and an unlimited number of campaign member custom fields.
Contact & Lead Fields
Leverage any and all of your Contact standard & custom fields. Data is synced regularly from your integrated CRM.
Custom Objects
Leverage any and all of the fields in any of your Custom Objects. Data is synced religiously from your integrated CRM.
Email Engagement
Did or did not receive, open, click, visit your site from, bounce, or unsubscribe. Via a specific email or any email at all. This is literally everything that can possibly happen once an email is sent to a prospect.
Event Registration & Attendance
Segment on engagement with both digital and physical events.
Form Engagement
Did or did not submit a specific form, or any form at all.
Lead Scoring
Segment on the total score, contact score, activity score, or engagement score from any of (or a combination of) your Lead Scoring Rulesets.
List Membership
Simple but powerful: is or is not a member of any given List. With the ability to leverage an unlimited number of "ands" and "ors", this is a commonly used capability.
One-Off Emails
One-Off Emails are sent to individual recipients and do not include an unsubscribe link. Segment on whether the recipient opened, clicked, visited your site from, or bounced.
Opportunities
Leverage any and all of your Opportunity standard & custom fields. Data is synced continuosly from your integrated CRM.
UTM Tags
Paminga records UTM tags, when present, on every visit to your website. Segment on exact or partial match for UTM campaign, source, medium, content, and term.
Video Engagement
When you embed videos using YouTube, Wistia, Vimeo, or Vidyard, Paminga knows who clicks play and how long they watch. No need to tell Paminga about the video, we've got it. Segment on who watches and for how long.
Website Visit Activity
Paminga knows who is on your website. It knows how long they looked at your pricing page. How often they have visited. How long they stayed. Leverage onsite activity to drive scoring, list membership, tagging, campaign participation, dashboard customization, and more.
