Segment on Anything. Build Any Audience.
Combine CRM data, behavioral signals, firmographics, engagement history, lead scores, UTM data, video engagement, and more — in any combination, with unlimited AND/OR logic.
What Real Segmentation Looks Like
The segments MOps teams actually need to build.
These aren't edge cases. They're the kind of segments MOps teams need to build every day — and can't, on most platforms.
High-value prospect showing pricing intent — surfaced to sales in real time before they leave.
LinkedIn ad clicks who showed intent but didn't convert — ready for retargeting without any manual list building.
Customers approaching renewal — automatically enrolled in retention nurture before anyone has to pull a report.
Unlimited AND/OR Logic
Visual logic. Real depth. No ceiling.
Segments are built from any combination of field types with no restrictions on depth or complexity. Preview qualifying contacts in real time before saving. Segments stay dynamic — as contacts meet or exit criteria, membership updates automatically.
Audience Builder — New Segment
↻ 847 contacts matchEvery Field Type. No Limits.
Every data source. One builder.
Segment on any combination of the following field types — with no restrictions on depth or complexity.
Account Fields
Any standard or custom Account field from your integrated CRM, synced continuously.
Contact & Lead Fields
Any standard or custom Contact or Lead field from your integrated CRM, synced continuously.
Opportunities
Segment on deal stage, value, close date, or any custom Opportunity field your team uses.
Custom Objects
Any field from any Custom Object in your instance, synced continuously from your CRM.
Campaign Membership
Synced from CRM or native in Paminga — segment on membership, status, and unlimited custom campaign member fields.
Lead Scoring
Segment on total, contact, activity, or engagement score from any of your scoring rulesets — or any combination.
Email Engagement
Received, opened, clicked, visited your site from, bounced, or unsubscribed — via a specific email or any email at all.
Form Engagement
Submitted a specific form, submitted any form, or did not submit. Clean and simple.
Website Visit Activity
Page URL, visit duration, number of visits, date of most recent visit. Segment on any of it.
UTM Tags
Paminga captures UTM parameters on every visit. Segment on exact or partial match for campaign, source, medium, content, and term.
Video Engagement
YouTube, Wistia, Vimeo, or Vidyard — Paminga tracks who plays and how long they watch. No manual configuration.
List Membership
Is or is not a member of any given list. Simple, powerful, and one of the most commonly used conditions in practice.
Powerful Doesn't Have to Mean Complicated
Deep segmentation. Learned quickly.
Despite the depth of what's possible, the Audience Builder is designed to be learned quickly. The visual AND/OR logic is intuitive — you're building conditions, not writing queries.
Documentation and video walkthroughs are accessible directly in the app. And your account manager is available if you need a hand.
Visual AND/OR logic — build conditions in any combination without writing a query or formula
Real-time preview — see exactly how many contacts qualify before you save the segment
Dynamic membership — segments update automatically as contacts meet or exit criteria
In-app documentation and video walkthroughs accessible without leaving the builder
See It in Action
See how Paminga's Audience Builder handles the segmentation your programs actually require.
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