The Right Message for Every Person. Across Every Asset.
Personalization in Paminga isn't a feature bolted onto the email builder. It's a consistent capability built into every asset type — emails, forms, landing pages, CTAs, and web personalizations — using the same logic, the same data, and the same interface everywhere.
Three Layers of Personalization
Three mechanisms. One consistent experience.
Paminga gives you three distinct mechanisms for personalizing content, each suited to a different use case. Use them independently or in combination — across every asset type.
Tokens
Inject any value Paminga knows about a contact, account, folder, or event directly into any asset. First name, company, lead score, custom field values — anything. Tokens are the fastest path to basic personalization and are available across every asset type.
Conditional Display
Show or hide entire sections, rows, or individual elements based on any condition Paminga knows about the recipient or visitor. No duplicate assets. No separate versions. One asset, personalized at render time.
Liquid Scripting
A full templating language for advanced dynamic content. Output variables, filters, conditionals, loops, date formatting, math, and string operations. Access all 67 contact fields, 55 account fields, and 16 global tokens — searchable and browsable in the builder without writing from memory. Available across all asset types.
Personas
Reusable experiences at scale.
Personas are global segments that let you define named audiences once and apply consistent conditional experiences across multiple assets — without rebuilding your conditions every time.
Define a persona using any combination of contact fields, account fields, event engagement, list membership, and UTM tags. Name it. Save it. Then apply it anywhere conditional display is available.
You decide where to apply persona-based experiences and where to keep content universal — element by element, section by section. The result: a consistent, governed personalization strategy that scales across your entire content library without duplicating assets or rebuilding logic from scratch every time.
Website Personalization
Personalize your site. No CMS changes. No developer.
Paminga identifies known contacts when they visit your website and personalizes their experience in real time. Build personalized CTAs, hero sections, banners, and sidebars using the same builder you use for every other asset.
Apply conditional display and token-based personalization. Embed natively on any webpage without iframes. Control display triggers, position, size, and styling — all from within Paminga.
For visitors who aren't yet identified, set default content. For known contacts, serve the experience that matches where they are in the buyer journey.
Where Personalization Lives in Paminga
Inside the asset. Not somewhere else.
Every personalization capability is built into the asset itself — not a separate configuration layer, not a secondary tool you have to maintain alongside your content. Build once. Personalize everywhere.
Conditional Logic
Show/hide rules live inside the asset — attached to the element, row, or section they control. Not in a separate rule engine.
Token References
Tokens are inserted inline in the editor, exactly where they’ll render. No mapping layer, no external variable system.
Liquid Scripts
Written directly in the builder with field references browsable and searchable inline — no switching context or writing from memory.
Persona Assignments
Personas are applied to specific elements or sections within the asset — giving you precise control over which audiences see which content.
See It in Action
See how Paminga's personalization engine works across every asset type — in a live platform walkthrough.
Built with pride in Denver, Colorado, USA
Copyright © Paminga, Inc. 2026All rights reserved. Various trademarks held by their respective owners.