Brand

A Brand: the identity a business markets under. Every account holds at least one, created with the instance and named after it; an account that markets several brands from one instance creates one Brand per identity.

A Brand owns identity: its Brand Kits and default kit, logos, brand voice, ICPs and pre-send policies. Every Workspace resolves to a Brand: the one it names, otherwise the account's default Brand.

type Brand {
  id: ID!
  name: String!
  description: String
  website_url: String
  default_brand_kit_id: ID
  default_brand_kit: BrandKit
  archived: Boolean!
  is_default: Boolean!
  logo_light_url: String
  logo_dark_url: String
  badge_light_url: String
  badge_dark_url: String
  favicon_light_url: String
  favicon_dark_url: String
  workspaces: [Folder!]!
  brand_kits: [BrandKit!]!
  icps: [Icp!]!
  created_at: DateTime
  created_by: User
  updated_at: DateTime
  updated_by: User
}

Fields

Brand.id ● ID! non-null scalar

Brand.name ● String! non-null scalar

Brand.description ● String scalar

Brand.website_url ● String scalar

The brand's own website. Used as the starting point when discovering this brand's voice.

Brand.default_brand_kit_id ● ID scalar

The Brand Kit pre-selected when creating Emails, Forms, Landing Pages and CTAs in a Workspace of this Brand. Always one of this Brand's own Brand Kits.

Brand.default_brand_kit ● BrandKit object

Brand.archived ● Boolean! non-null scalar

An archived Brand stays attached to everything it was attached to but no longer appears when choosing a Brand. The last unarchived Brand on an account, and the default Brand, cannot be archived.

Brand.is_default ● Boolean! non-null scalar

The account's default Brand: the Brand of every Workspace that names none. Exactly one per account; it cannot be archived or deleted.

Brand.logo_light_url ● String scalar

The full wordmark, for light backgrounds. The six logo URLs point at images stored on the Brand itself (uploadBrandLogo), not at File Manager files.

Brand.logo_dark_url ● String scalar

The full wordmark, for dark backgrounds. Falls back to the light one when empty.

Brand.badge_light_url ● String scalar

The square mark, for small spaces, on light backgrounds.

Brand.badge_dark_url ● String scalar

The square mark on dark backgrounds. Falls back to the light one when empty.

Brand.favicon_light_url ● String scalar

The browser-tab icon, for light themes.

Brand.favicon_dark_url ● String scalar

The browser-tab icon for dark themes. Falls back to the light one when empty.

Brand.workspaces ● [Folder!]! non-null object

The Workspaces that name this Brand. Workspaces that name none (and so use the default Brand) are not listed here; see brandWorkspaces.

Brand.brand_kits ● [BrandKit!]! non-null object

The Brand Kits that belong to this Brand.

Brand.icps ● [Icp!]! non-null object

This Brand's ICPs. Every ICP belongs to exactly one Brand.

Brand.created_at ● DateTime scalar

Brand.created_by ● User object

Brand.updated_at ● DateTime scalar

Brand.updated_by ● User object

Returned By

brand query ● brands query ● createBrand mutation ● deleteBrand mutation ● removeBrandLogo mutation ● updateBrand mutation ● uploadBrandLogo mutation

Member Of

AccountScoringRuleset object ● ActionClassifyAccountIcp object ● BrandKit object ● BrandProfile object ● BrandsGridRow object ● EmailPreSendPolicy object ● Folder object ● Icp object ● WorkspaceBrandSummary object