Persona

A buyer persona: a set of characteristics that determines what messaging the people matching it should receive.

This is the Persona library. Personas are product-wide, so a Contact holds AT MOST ONE — assigning another replaces it. Read a Contact's Persona with contactPersonaAssignments; change it with assignPersona and unassignPersona.

type Persona {
  id: ID!
  product_id: Int!
  name: String!
  description: String
  job_titles: [String!]
  seniority_levels: [String!]
  departments: [String!]
  responsibilities: String
  pain_points: String
  goals_outcomes: String
  messaging_guidance: String
  created_at: DateTime
  updated_at: DateTime
}

Fields

Persona.id ● ID! non-null scalar

Persona.product_id ● Int! non-null scalar

Persona.name ● String! non-null scalar

Persona.description ● String scalar

Persona.job_titles ● [String!] list scalar

Persona.seniority_levels ● [String!] list scalar

Persona.departments ● [String!] list scalar

Persona.responsibilities ● String scalar

Persona.pain_points ● String scalar

Persona.goals_outcomes ● String scalar

Persona.messaging_guidance ● String scalar

Persona.created_at ● DateTime scalar

Persona.updated_at ● DateTime scalar

Returned By

createPersona mutation ● deletePersona mutation ● persona query ● personas query ● updatePersona mutation