HubSpot to Paminga Translation Guide

You know HubSpot. Here is where everything lives in Paminga.

If you've spent time in HubSpot's Marketing Hub, you already know the concepts. Paminga calls some things by different names, and in a few places it works differently on purpose. This page maps what you know to what you'll find, including the spots where Paminga does less than you're used to.

Who this is for. Paminga is a marketing automation platform, not a CRM. It syncs with Salesforce, Microsoft Dynamics 365, IFS, SugarCRM, SuiteCRM, and Spiro. If HubSpot is your CRM system of record, Paminga isn't the right fit, because it doesn't sync with HubSpot CRM.

Contacts & Data

HubSpot	Paminga	Notes
Contact	Contact	Syncs bidirectionally with your CRM as a Lead or Contact: Salesforce, Dynamics 365, IFS, SugarCRM, SuiteCRM, or Spiro.
Company	Account	Aligns to CRM object naming. Every contact is tied to an Account by the Company field value.
Deal	Opportunity	Pulled from your CRM. Opportunity data can be used as a segment condition and as a campaign trigger.
Lifecycle Stage	Lead Stage	Customizable. Drives segmentation, scoring, and funnel reporting.
Property	Field	Field mappings between Paminga and your CRM are self-service. Marketing sets them without a CRM admin ticket.
Record layouts	Record Layouts	Same idea you know from HubSpot. Choose which fields show, group them into sections, set one or two columns, and collapse sections by default. Available for Contacts, Accounts, Leads, Opportunities, and Custom Objects. Add rules so a record opens in a different layout based on its fields or the viewer's team.
Marketing contact / non-marketing contact	Mailable contact	Paminga pricing is based on mailable contacts, not the size of your total database.
Custom Object	Custom Object	Syncs between your CRM and Paminga. Usable in Workflows and Segments. Not usable to personalize Emails, Forms, or Landing Pages, and not available as Tokens.
Duplicate management	Merge Contacts	Find the duplicate by email, LinkedIn URL, or contact ID, pick the surviving record, and resolve conflicting fields one at a time.
Data enrichment	Apollo enrichment	Enriches contact records with LinkedIn profile data. Runs when a user starts it. There is no automatic background enrichment.

Segments & Lists

HubSpot	Paminga	Notes
Active List	Segment	Dynamic. Membership updates as contacts meet or leave your criteria, and the logic runs live whenever a Segment is referenced. No refresh schedule.
Static List	Marketing List	Contacts are added by an explicit action and stay until an outside action removes them. There is no static Segment.
Segment criteria	Audience Builder	Unlimited AND/OR logic, 13+ field type categories, and a real-time preview of matching contacts before you save. Behavior, CRM fields, firmographics, scores, UTM data, and video engagement are all fair game.
Reusable segment	Global Segment	Define a named audience once and reuse it across campaigns, workflows, and personalization rules.
Web visitor behavior	Website activity conditions	Segment on visit duration, pages viewed, number of visits, most recent visit, specific page viewed, UTM tags, and traffic source. Combine them freely.
Company-level segmentation	Account-level segmentation	Segment on account and person fields in the same builder. Account Scores are available as a condition.
Subscription types	Subscription Lists	Contacts manage their own preferences on a Preference Management form element. No workflow needed to process submissions. GDPR and CCPA compliance runs on standard Paminga tools.

Emails, Forms & Landing Pages

HubSpot	Paminga	Notes
Marketing Email	Email	Built in the drag-and-drop email builder.
Drag-and-drop editor	Drag and Drop Builder	One builder for Emails, Landing Pages, Forms, and CTAs. Learn it once. Fully responsive.
Saved sections and modules	Element Library	Save any section, row, or element and reuse it in future emails and landing pages.
Landing Page	Landing Page	Same builder as Emails and Forms. Save drafts before publishing.
Form	Form	Multi-page, with conditional navigation, conditional logic fields, hidden fields, progressive profiling, and embedded media.
Form automation	Form actions	Redirect, add to a List, enroll in a Drip Series, create or update a CRM record, send a notification. All conditional, all inside the form, no separate workflow.
CTA (call-to-action)	CTA	Popups, banners, hero sections, and sidebars, embedded natively with no iframes. CTAs can't call Action Sets or appear in the segment builder, so enrolling a contact off a CTA click isn't native.
Smart content	Conditional Display	Show or hide content on Emails, Landing Pages, Forms, and CTAs, or show different content to different audiences, based on a Persona. See Personalization.
Transactional email	Transactional Email	Flag a Send It!, Drip Series, or Workflow as transactional and it bypasses subscription status. Use it for things like privacy notices.
Marketing email approvals	Approvals	Approval workflow on every asset: CTAs, Emails, Landing Pages, and Forms. Full audit trail, with the option to revert to a previous version. Assets move from Draft to Review Requested to Approved to Published, with threaded comments on every review. Add instance-wide approvers, plus approvers for specific Workspaces. Authors can pick the reviewers, and roles control who can publish without approval, set per asset type.
A/B testing	Variant Testing and Workflow A/B	Test Emails, Landing Pages, and CTAs. Plus A/B/C/D testing on the Workflow canvas.
Multi-language content	Internationalization	Available on every asset. Build once, publish in multiple languages. Paminga detects the visitor's language, so you don't duplicate assets per locale.
Brand kit	Brand Kits	Colors, typography, buttons, and form styles applied across every asset type. There is no limit to the number of Brand Kits you can create. HubSpot gives you one, and more cost extra through its Brands add-on. Create, update, delete, and publish permissions are set separately by role. Changes cascade to every asset using the kit.

Personalization

HubSpot	Paminga	Notes
Personalization token	Token	Standard Tokens for contact and account fields, Folder Tokens, Global Tokens, and Event Tokens. Change a Folder Token once and every asset in that folder updates.
Smart content	Conditional Display and Personas	Show or hide sections, rows, and individual elements, or show entirely different content to different audiences, in Emails, Forms, CTAs, and Landing Pages. A Persona works like a Segment: define the audience once, then show content to it. Included on every account.
Programmable content	Liquid Script Tokens	Advanced dynamic content inside the builder, with the contact fields, account fields, and global tokens searchable inline.

Campaigns & Automation

HubSpot	Paminga	Notes
Campaign	Marketing Campaign	The container for campaign assets and activity. Two top-level types exist: Marketing Campaigns and Events.
Workflow	Workflow	Visual canvas with 8 node types, including merge, go-to, A/B test, and wait. Edit live without taking it offline. Every action completes before the next one starts. There is no cap on the number of Workflows you can run or how deep they go.
One-time email send	Send It!	Send a single email immediately or schedule it for later. No workflow needed.
Sequence or email nurture workflow	Drip Series	Ordered email sequence with delivery delays, goal-based completion, perpetual or one-time enrollment, and conditional actions when a goal is met.
Reusable workflow actions	Action Set	Saved collections of actions (field updates, normalization, CRM syncs) that you build once and reference from anywhere data enters Paminga.
Webhook action	Webhooks	Notify other systems the moment something happens. A JSON Webhook Builder helps you format and validate the payload.
Custom behavioral event	Custom Event	Track actions unique to your business. Use them as triggers, conditions, and scoring criteria anywhere in Paminga.
Ad audience sync	Paid media audiences in Workflows	Add, remove, and sync paid media audiences straight from a Workflow. Google Ads and LinkedIn are the listed ad integrations.
Multi-channel journeys	Cross-channel Workflows	Email, social, paid media, and CRM actions in one Workflow. There is no cap on the number of Workflows or how deep they go.
Event and webinar tools	Event campaign type	Registration, attendance, and follow-up in one flow. Integrations include BigMarker, Goldcast, GoToWebinar, and Zoom.
Marketing calendar	Marketing Calendar	One calendar for social posts, Drip Series, Workflows, and Send It! launches, and Events, so you can spot conflicts before they go out. Month, Week, Day, and Agenda views. Filter by type, and share a filtered view with a link.

Lead Scoring

HubSpot	Paminga	Notes
Lead score	Total Score	The sum of the Contact, Activity, and Engagement Scores, calculated for you. No manual math in a workflow step. Each rule uses Segment Builder conditions and adds or subtracts points. Mark a rule Required, and a contact can't qualify without it. Rules run automatically or on an interval, and optional Lead Qualification settings set the thresholds.
Fit score	Contact Score	Scores static attributes: job title, industry, location, and whether a contact has an email address, phone number, or name. Contact Score rules grant points once.
Engagement score	Activity Score and Engagement Score	Two behavior-based components. Activity Score covers what a prospect does on your website and in your email: pages viewed, PDFs read, videos watched, whitepapers downloaded. Engagement Score covers direct interaction with your brand, such as form responses and webinar registration or participation.
Multiple scores	Lead Score Overlays	Run as many overlay rulesets as you need at the same time, for example one per product.
Score decay	Decaying Lead Scores	Scores reduce over time on rules you define. Available on every account.
Score thresholds	Threshold-triggered actions	Trigger actions, including CRM record creation, when a score crosses a line you set.
Company score	Account Scoring	Total Score = Fit + Engagement + Manual, calculated per account. Run more than one ruleset at once, for example to weight executive engagement differently for enterprise and mid-market accounts. Your team can also add or subtract points with a recorded reason. Scores show on the Accounts grid and Account Details, with a full score history, and work as a Segment condition.
Company fit score	Account Fit Score	Points from rules you write, built on Account, ICP, Contact, Persona, Buying Group, and Custom Object conditions. An account earns a rule's points when any known contact at the account matches. Recalculated daily.
Company engagement score	Account Engagement Score	Rolls up lead score activity from every contact at the account over a rolling window of 1 to 365 days. Weight contacts by Buying Group role or title, choose how points combine (sum, average, highest single contact, or top N), and optionally add points for anonymous visits tied to the account. Points age out as the window moves, so there is no separate decay setting.
Score-based workflow triggers	Account Scoring Thresholds	Run Actions when an account's Total, Fit, Engagement, or Manual score reaches a value or falls below it. Send the action to one contact, the whole Buying Group, all identified contacts, or a Segment. Add a cooldown so one account doesn't requalify over and over.

Tracking & Reporting

HubSpot	Paminga	Notes
Tracking code	Paminga Beacon	First-party website tracking script. Associates visitor activity with known contacts for scoring and segmentation.
UTM tools	URL Builder and Shortener	Build UTM-tagged URLs and shorten them for every campaign.
Custom dashboards	Custom Dashboards	Build your own dashboards alongside the standard ones.
Email analytics	Email Performance Dashboard	One row per email sent in your date range, no matter what sent it: a Workflow, a form, an Action Set, or an import. Sends, delivered, unique opens, clicks, bounces, unsubscribes, spam reports, and website visits from the email. Group by sending source to compare.
Workflow analytics	Workflow Dashboard	See all Workflows together or drill into one, down to a single email-sending node. Qualified contacts, sends, opens, clicks, visits, bounces, unsubscribes, and spam reports, each compared to the previous period. Click any number to see the contacts behind it.
Sequence and automation analytics	Automation Performance Dashboard	Pick one automation and see qualified participants, emails sent, opens, clicks, bounces, and unsubscribes. Switch to the touchpoint view to compare each step and find where unsubscribes spike. Download it as a PDF.
Form analytics	Forms Dashboard	Impressions, conversions, conversion rate, and unique contacts for all forms or one. See top channel and source, UTM breakdowns, and which page, Landing Page, or CTA the form sat on when it converted.
Landing page analytics	Landing Pages Dashboard	Impressions, conversions, conversion rate, and unique contacts. Conversions count form submissions, CTA conversions, clicks on buttons, links, and images, social shares, and Custom Events you mark as conversions. Includes traffic sources and top accounts and contacts.
Email click reporting	Email Heatmap	Color-coded click overlay on your actual email, a ranked link table, and per-contact click detail.
Multi-touch attribution	Attribution Dashboard	Switch between First Touch, Last Touch, Linear, U-Shaped (position-based), and Time Decay models. Each touch gets a Marketing Channel and Source from your UTM tags, click IDs, and referring domains.

Social

HubSpot	Paminga	Notes
Social media tools	Social Media	Schedule, publish, and analyze content across Facebook, Instagram, and LinkedIn, with multiple accounts in one place.
Social analytics	Social Page Overview	Follower counts, page views, impressions, and engagement for your LinkedIn, Facebook, and Instagram pages over the last 7 to 90 days, compared to the previous period. See follower demographics and the best days of the week to post.

CRM & Integrations

HubSpot	Paminga	Notes
Salesforce integration	Salesforce integration	Real-time bidirectional sync with full custom object support. Throughput around 250k records per hour. Marketing owns field mappings, sync behavior, and timing. Paminga only writes to Salesforce when a Sync to CRM action tells it to. Activities sync as Salesforce Tasks. The Event object isn't synced.
Other CRM integrations	Dynamics 365, IFS, SugarCRM, SuiteCRM, Spiro	Native bidirectional sync. Paminga is the only MAP with a native IFS integration.
Salesforce record visibility	Paminga iFrames for Salesforce	A Lightning Web Component (pamingaRecordIframe) for Lightning Record Pages, or VisualForce Pages for Salesforce Classic.
Marketplace apps	Native integrations, Zapier, Workato, Webhooks, GraphQL API	For a tool with no native integration, Paminga connects through Zapier, Workato, webhooks, or the API. Specific integrations can also be written into your contract as a line item with an agreed completion date.
Slack, email, and in-app notifications	Slack, in-app, and email notifications	Notify your team from a Workflow, form, or Drip Series. Write the message yourself and pull in any Token, including contact, account, and engagement data. If it's available as a Token, it can go in a Slack message.
Single sign-on	Google SSO and Okta SSO	Included on every account.

Admin & Governance

HubSpot	Paminga	Notes
User permissions	Roles	Team roles apply within one Team, so the same person can hold different roles on different Teams. Global roles apply across the whole platform. Default team roles are Marketing Administrator, Marketing Manager, Content Creator, and Content Publisher. Permissions are additive, so users get everything their roles allow. Permission categories are Administrative, Assets, Automations, Data Management, Finder, and Approvals.
Teams	Teams	Create as many Teams as you need, each with any number of users and roles. Every account starts with one Team, Marketing. Teams are optional. Global roles alone work for simple setups.
Content partitioning	Workspaces	Workspaces are the top-level folders in Finder. Assets live in folders inside a Workspace. Share a folder with specific Teams or users as an Editor or Viewer, so someone on several Teams can have different access in each Workspace.
Asset folders	Finder	Standard folders and Marketing Campaign folders sit inside Workspaces. Campaign folders can hold members, meaning contacts who engaged with the folder's assets. Clone or move a folder with everything in it. Folder Tokens pass down from parent folders.
Business units	Brands	Market more than one brand from a single Paminga instance. A Brand ties together Workspaces, Brand Kits, ICPs, and a brand voice. Brands are optional, and nothing moves into one automatically. HubSpot sells Business Units as an Enterprise add-on.
Sandbox	Sandbox	Every account gets a sandbox, regardless of plan. HubSpot limits sandboxes to Enterprise.
Sandbox deploy to production	Cross-instance cloning	Build once, then copy to another instance in your organization: a sandbox next to production, a regional instance, or a brand instance. Clone Emails, Forms, Landing Pages, CTAs, and Workflows, including drip Workflows. Map custom fields and users first. Paminga checks the target before cloning and flags anything unmapped or missing. Action Sets and whole folders can't be cloned.
Custom domains	Domain Hosting	Multiple custom domains by hosting type: landing pages, file hosting, tracking beacon, API, and asset rendering. Group domains and run several landing page subdomains side by side.
Regional data hosting	EU Hosting	A dedicated AWS Frankfurt deployment. Contacts, application, CRM sync, and email sending all stay in the EU. Separate account, same features.

AI

HubSpot	Paminga	Notes
Breeze content and campaign agents	Asset Agent and Campaign Agent	Part of Paminga IQ. Draft Emails, Landing Pages, Forms, and CTAs, and build campaigns. Everything they write inherits your Brand Voice.
Brand voice	Brand Voice Agent	Point it at your website and it drafts your company details and voice: tone, formality, preferred and avoided vocabulary, and emoji policy. You review and save. Each Brand can have its own voice or inherit the default. The Brand Voice sets how content sounds, and Brand Kits set how it looks.
Ideal customer profile classification	ICP Classification Agent	Reads an Account's website, compares it to your ICPs, and records the best fit for each Brand. Run it from a form submission, import, CRM sync, Workflow, or Action Set. Segment on the result.
Marketing email Quality Checks	Pre-send Checks	Every email is scanned before it can be sent for review, published, launched in an automation, or sent with Send It!. More than two dozen built-in checks cover regulatory details, images, tokens, links, accessibility, and rendering. Failures either block the send or warn, and only people with the Override Warnings permission can proceed past a warning. Each language of a multi-language email is checked on its own.
Brand and compliance rules	Pre-send Check Policies	Add your own rules: required text, prohibited terms, approved sender domains, and approved link domains. Content Rules let you write a rule in plain language and have Paminga IQ check for it. Scope a policy to the whole instance, a Brand, or a Workspace.
Email client previews	Rendering Previews	See how an email looks in Outlook, Gmail, Apple Mail, iOS Mail, and Yahoo, in light and dark mode. Previews run through your own Mailgun Inspect account, so each render counts against that plan.

A Few Things Worth Calling Out

One builder runs everything.

The same drag-and-drop builder, personalization controls, and brand kit apply to Emails, Landing Pages, Forms, and CTAs. If you can build one, you can build all of them.

Every account gets every feature.

Conditional display, Personas, Liquid scripting, lead score decay, SSO, and roles are on every Paminga account.

Actions run in the order you set.

Paminga processes actions one after another, so normalization finishes before a CRM sync fires. Clean values reach your CRM every time.

Marketing owns the CRM sync.

Field mappings, sync behavior, and timing are self-service. Paminga never updates your CRM unless you tell it to.

denotes a Paminga advantage or differentiator

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