Marketo to Paminga Translation Guide
A comprehensive feature comparison to help you understand how Paminga maps to your existing Marketo setup.
Contacts & Database
| Marketo | Paminga | Notes |
|---|---|---|
| Lead / Person | Contact | The individual record in the database. Same concept, renamed. |
| Company / Account | Account | An organization. In Paminga, every contact is automatically tied to an Account based on the Company field value. If no company is entered, the account defaults to "-". |
| Lead Database | Contacts & Accounts | The full database of people and companies. In Paminga, contacts and accounts are managed together in the Contacts & Accounts section. |
Segmentation & Lists
| Marketo | Paminga | Notes |
|---|---|---|
| Smart List | Segment | Logic-based audience filters. Key difference: Marketo Smart Lists refresh on a background schedule. Paminga Segments query your database on demand — the logic only runs when the system is told to reference it. |
| Static List | Marketing List | A manually maintained or imported list of contacts. Contacts are added explicitly, not by logic. |
| Segmentation Object | Global Segment (closest equivalent) | Reusable audience logic that can be referenced across the platform. Note: Marketo Segmentation enforces mutual exclusivity — a person can only belong to one child segment at a time. Paminga Global Segments do not enforce this by default. You can build them that way, but it is not required. Additional workspace controls are on the roadmap. |
| Subscription Center | Subscription Lists | Marketo does not have a native subscription center out of the box. Paminga includes Subscription Lists natively — contacts can manage their own communication preferences without custom development. |
Campaigns & Programs
| Marketo | Paminga | Notes |
|---|---|---|
| Program | Marketing Campaign | The container for campaign assets and activity. In Paminga, campaign type is not required at the campaign level. If syncing to your CRM, the type is designated in the CRM record itself. |
| Default Program | Marketing Campaign | Paminga's Marketing Campaign is type-agnostic. No program type designation required. Two top-level types exist: Marketing Campaigns and Events. |
| Email Program | Send It! | One-time email sends to a defined audience. |
| Batch Campaign | Send It! | A one-time or scheduled send to a batch audience. Maps to Paminga's Send It! automation. |
| Trigger Campaign | Workflow or Action Set | Event-triggered automation. Use a Workflow for branching logic; use an Action Set for simpler triggered actions (e.g., LinkedIn Lead Form submission, Zapier trigger, CSV import). |
| Smart Campaign | Workflow or Action Set | Depends on the use case. Branching, conditional logic = Workflow. Straightforward trigger-action = Action Set. |
| Engagement Program | Drip Series | Sequential nurture cadences. Marketo Engagement Programs map most directly to Paminga Drip Series. More complex nurtures can also be built on the Workflow Canvas. |
| Nurture Program | Drip Series | Paminga's Drip Series is the direct equivalent. Each Marketo nurture stream maps to a Drip Series in Paminga. |
| Event Program | Event | Supports registered and attended statuses. Paminga's equivalent is the Event campaign type. Marketo offers more granular control over custom statuses; Paminga covers the core use case. |
| Program Member Status | Not a direct equivalent | Marketo allows custom progression statuses per program type. Paminga does not currently have a direct equivalent for program member statuses. |
Automation & Flow
| Marketo | Paminga | Notes |
|---|---|---|
| Flow Step | Action | The "do this" instruction in an automation. In Paminga, Actions come in two types: Global Actions (run for all contacts) and Conditional Actions (run only when conditions are met). |
| Flow Step Group | Action Set | A reusable bundle of Actions. An Action Set can contain both Global and Conditional Actions, and can be triggered by Zapier, Workato, LinkedIn Lead Forms, or CSV imports. |
| Workflow (Marketo) | Workflow (Paminga) | Paminga's Workflow is a branching automation built on a visual canvas. It has five steps: Settings, Audience, Canvas, and Goals. Contacts move node to node only after all operations in the current node complete. |
Lead Scoring
| Marketo | Paminga | Notes |
|---|---|---|
| Demographic Score | Contact Score | Points assigned based on static contact attributes: job title, industry, geographic location, whether fields are populated, etc. Contact Score rules grant points once and are best used for attributes that don't change frequently. |
| Behavior Score | Activity Score + Engagement Score | Paminga splits behavioral scoring into two components. Activity Score tracks specific actions: pages viewed, PDFs downloaded, videos watched, emails clicked. Engagement Score tracks higher-intent signals: form submissions, webinar registrations, blog comments. |
| Lead Score | Total Score (calculated automatically) | In Marketo, the Lead Score field is not a formula field. Keeping it accurate requires manually adding Demographic + Behavior scores in flow steps — this breaks easily. In Paminga, the Total Score is calculated automatically from Contact + Activity + Engagement scores. No flow step math required. |
| Lead Score Field | Lead Score Overlay (Ruleset) | Paminga supports multiple simultaneous Lead Score Overlays. Each Overlay can independently score a prospect's interest in a specific product or service. Run as many as you need simultaneously. |
| Account Score | Implementable via Lead Score Overlay | Paminga does not have a dedicated Account Score field, but account-level scoring can be implemented using a Lead Score Overlay configured with account-level conditions. |
Tokens & Personalization
| Marketo | Paminga | Notes |
|---|---|---|
| Program Tokens (My Tokens) | Folder Tokens | Reusable variables scoped to a folder or campaign. Changes to a Folder Token update everywhere it is used within that folder. |
| Default Tokens (Global) | Global Tokens | Platform-wide reusable variables accessible across all campaigns and assets. |
| Standard Tokens (System) | Standard Tokens | System-level tokens like {{lead.First Name}}. Same concept and similar syntax in Paminga. |
| Velocity Script Tokens | Liquid Script Tokens | Paminga's answer to Marketo's Velocity scripting. Liquid Script Tokens enable advanced dynamic content and logic within emails and assets. |
| Event Tokens | Event Tokens | Separate token type in Paminga specific to Event campaigns. Distinct from Folder and Global Tokens. |
Assets & Content
| Marketo | Paminga | Notes |
|---|---|---|
| Design Studio | Marketing Center | The central hub where assets are created and managed. Landing pages, emails, forms, and campaign assets all live here. Note: Design Studio in Marketo also served as template storage and global asset library — in Paminga these functions are handled separately. |
| Design Studio (file/image storage) | File Manager | Images, files, and media assets used across emails, landing pages, forms, and CTAs are stored in Paminga's File Manager. |
| Snippet | Library | Pre-built content blocks saved for reuse. In Paminga's drag and drop builder, you can save any section, row, or element to the Element Library and insert it into future emails or landing pages without rebuilding it. |
| Email Template | Email (with saved elements/rows) | Paminga's builder uses a four-level structure: Elements, Rows, Sections, and the full Email — each with independent settings for margin, padding, spacing, width, alignment, background, and conditional display. |
| WYSIWYG Editor | Drag and Drop Builder | Paminga's drag and drop builder provides a live preview of your content as you build it. Same concept, plain-language naming. |
| Landing Page | Landing Page | Paminga includes a drag and drop landing page builder. Pages can be saved as drafts before publishing. |
| Form | Form | Paminga includes a drag and drop form builder. Forms support conditional display rules. |
| Send Draft (email preview) | Send Test | The ability to send a preview of an email to yourself or a test address before sending to your list. |
| Email Preview | Shareable Preview URL | Paminga generates a cached, shareable preview URL for emails. You can send this link to stakeholders for review without them needing access to the platform. Marketo does not have this natively. |
Web & Tracking
| Marketo | Paminga | Notes |
|---|---|---|
| Munchkin (tracking script) | Paminga Beacon | Paminga's website tracking script. Tracks visitor activity on your website and associates it with known contacts for scoring and segmentation. |
| Web Personalization / RTP | Conditional Display Rules | Marketo's RTP was a separate, often underutilized add-on. In Paminga, conditional display rules are built natively into emails, forms, CTAs, and landing pages. No separate product or additional cost. |
Integrations
| Marketo | Paminga | Notes |
|---|---|---|
| Webhook | Webhook + JSON Webhook Builder | Paminga supports webhooks natively. It also includes a JSON Webhook Builder to help you format and validate the payload required for your webhook — no manual JSON construction needed. |
| Launchpoint (integrations) | Zapier / Workato / Native Integrations | Paminga integrates with Zapier and Workato for third-party connections, plus native CRM integrations for Salesforce, Microsoft Dynamics 365, and IFS. |
Sales & CRM
| Marketo | Paminga | Notes |
|---|---|---|
| Marketo Sales Insight (MSI) | Paminga iFrames for Salesforce | Paminga provides native Salesforce visibility via iFrames on Account, Contact, and Lead records. Available as VisualForce Pages for Salesforce Classic (three separate iFrames: Account, Contact, Lead) or as a Lightning Web Component (pamingaRecordIframe) for Lightning Record Pages — a single component that works across all record types. |
Admin & Governance
| Marketo | Paminga | Notes |
|---|---|---|
| Role | Role | A named permission set assigned to a user. In Paminga, Rules group permissions together the same way Marketo Roles do. |
| Workspace | Workspace (in development) | Marketo Workspaces create separate environments for different regions or teams, with their own asset libraries and lead partitions. Paminga Workspaces exist but are not yet a full equivalent. Enhanced workspace permissions that allow team and region-based separation are on the roadmap and will be user-managed, not enforced by default. |
| Workspace + Partitions | Workspaces + Folder-Level Sharing | Paminga supports access control at both the workspace level and the folder level. You can share folders with specific users to control who can access which assets. |
| Tags | Categories (limited) | Marketo Tags are identifiers you can apply to any program type for filtering and reporting. In Paminga, Categories can currently be applied to Events — including multi-session events displayed through a single form. Full tag-equivalent functionality across all campaign types is not yet available. |
| Draft / Approved Status | Landing Pages, Forms, and CTAs (emails in progress) | Paminga supports draft mode for landing pages — you can save without publishing. Email draft/approval workflows are not yet available but are on the roadmap. |
| A/B Testing | Variant Testing + Workflow A/B | Paminga supports unlimited variant testing within the Email Builder, and A/B/C/D testing on the Workflow Canvas. No limits on the number of variants. |
| Interesting Moment | Not a native feature | Marketo's Interesting Moments flag notable lead activity for sales visibility. Paminga tracks engagement across all interactions but does not have a dedicated Interesting Moment object out of the box. This can be implemented via custom configuration. |
| Brand Kits | Brand Kits | Paminga includes a dedicated Brand Kits feature for storing fonts, color palettes, and logos that can be reused across the platform. In Marketo, this kind of brand consistency required custom CSS/JS embedded in templates. |
denotes a Paminga advantage or differentiator
