Paminga vs. Marketo

It's not just the UI.

Paminga is a wish list of modern capabilities for marketing operations.

Folder-Based Asset Management

Folder/Tokens Capability	Paminga	Marketo
Folder-Based Asset Management	✅	✅
Token-Based Personalization	✅	✅
Inherited Tokens	✅	✅
Instance Level Tokens	✅	✅
Folder Tokens	✅	✅
Standard/Custom Field Tokens	✅	✅
Automatic Event Tokens	✅	❌
Performant at Scale – fast with 1,000's of folders	✅	❌
Modern, Searchable Autocomplete for Token Selection	✅	❌

CRM Integration

Salesforce / Dynamics D365 / IFS Cloud CRM

Self-Service CRM Field Mappings in Paminga

Paminga's Self-Service CRM Field Mappings

CRM Sync Capability	Paminga	Marketo
Bi-Directional Data Sync	✅	✅
Sync Only Selected Objects	✅	✅
Sync Only Selected Records	✅	✅
Self-Service Field Mappings - No CRM Admin Needed	✅	❌
No Sync Backlogs (Paminga's throughput is measured at ~250,000 records/hour)	✅	❌
CRM Sync Actions - Trigger Actions as Leads/Contacts Sync from CRM	✅	❌

Form Builder

Paminga's Form Builder:

Form Builder Capability	Paminga	Marketo
Multi-Page Forms	✅	❌
Conditional Navigation – route prospects through multi-page forms conditionally	✅	❌
Dynamic Personalization – conditional sections. rows, & fields	✅	❌
Token-Based Personalization	✅	✅
Conditional Actions	✅	❌
Conditional Outcomes – conditional redirects & thank you messages	✅	❌
Style Honors Your Brand Kit	✅	❌
Internationalization – translate one form to multiple languages	✅	❌

Call to Action Builder

Paminga's CTA Builder:

CTA Builder Capability	Paminga	Marketo
Popups – triggered by click, scroll, or time	✅	❌
Conditional Hero Sections, Banners, Sidebars	✅	❌
Dynamic Personalization – conditional sections. rows, & fields	✅	❌
Token-Based Personalization	✅	✅
Style Honors Your Brand Kit	✅	❌
Internationalization – translate one CTA to multiple languages	✅	❌

Email Builder

Paminga's Drag and Drop Email Builder:

Email Builder Capability	Paminga	Marketo
Dynamic Personalization – conditional sections. rows, & fields	✅	❌
Abandoned Cart Emails - dynamic with content & style management	✅	❌
Product Recommendation Emails - dynamic with content & style management	✅	❌
Style Honors Your Brand Kit	✅	❌
Token-Based Personalization	✅	✅
Transactional Emails – one-off and mass transactional emails	✅	✅

Landing Page Builder

Paminga's Landing Page Builder:

Landing Page Builder Capability	Paminga	Marketo
Popups – triggered by click, scroll, or time	✅	❌
Conditional Hero Sections, Banners, Sidebars	✅	❌
Dynamic Personalization – conditional sections. rows, & fields	✅	❌
Style Honors Your Brand Kit	✅	❌
Internationalization – translate one landing page to multiple languages	✅	❌
Token-Based Personalization	✅	✅

Schedule a 20 Minute Discovery Chat

A quick chat for us both to explore whether Paminga may be a fit in your world.

Fear not. You'll speak with a platform expert, and we never apply any pressure.

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