Free Template
Stop guessing what to ask MAP vendors
A 110-question RFP template covering everything a marketing automation platform evaluation should — not just the categories that make any one vendor look good.
RFP questions
categories
years TCO modeled
Why This One's Different
Most RFP templates are a checkbox exercise
This one is built to catch vague vendor answers before you sign a three-year contract.
Structured responses, not marketing copy
Every question requires Support (Yes/No/Partial), Delivery Model (Native/Partner/Custom), and a written How It Works answer — the same format enterprise RFPs use to keep vendors honest.
Covers every category — from core function to security
Identity resolution, AI governance, operational-send classification, BCDR and RTO/RPO, cyber insurance — the questions that matter after you’re already a customer, not just during the demo.
Does the pricing math for you
A weighted scorecard you control, a 3-year TCO calculator that compounds each vendor’s actual renewal increase, and a straight comparison against what you’re paying today — not just a flat multiply-by-three guess.
What You'll Get
One workbook, seven tabs, everything you need to run the evaluation
A Google Sheet you can copy and start using right away — make your own copy, or share it with vendors as-is.
How to use every tab, plus a cell-color legend.
An editable document to send to vendors — objectives, required response format, timeline, submission instructions.
Set how much each of the 12 categories matters to your evaluation.
110 questions. Log each vendor’s Support / Delivery Model / How It Works answer, then score it.
A clean, blank copy of the same 110 questions to send to vendors — no other vendors’ answers or scores included.
Year 1, 2, and 3 costs with compounding renewal increases, plus your estimated savings against what you pay today.
Auto-calculated weighted score by category, an overall leader, and a comparison chart.
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