First-Party Tracking
The Tracking Beacon, Explained
How Paminga sees your website visitors — and why the mechanism matters as much as the data.
What It Actually Is
A small JavaScript snippet, one line, dropped into your site's footer. It loads a larger script from a CDN and starts watching page views. That's it. No plugin, no tag soup, no vendor lock in your CMS.
First-Party, By Design
The mechanism matters as much as the data.
Every visitor gets a unique ID, stored in a first-party cookie — a cookie set by your domain, not Paminga's. That distinction is the whole ballgame: first-party cookies can't be used to track someone once they leave your site, and they don't trip the ad blockers that quietly kill most MAP tracking beacons. Paminga doesn't use third-party cookies at all.
The first time someone lands on a tracked page, Paminga creates a Contact record — no name, no email, nothing identifying yet. Just an ID and a trail. We call this an Anonymous Contact.
What Gets Captured
URL, timestamp, referrer, and session duration for every page viewed.
Any PDF document the visitor clicks on during the session.
City, state, country resolved from IP — often company name too.
Watch percentage on embedded YouTube, Wistia, or Vimeo content.
Anonymous → Identified
Anonymous. Contact created. Behavior starts recording immediately.
Name and email attached to the existing record — nothing new is created.
Every prior page view, video watch, and PDF click is already on the record.
Why It Matters
Why "First-Party" Is the Headline, Not a Footnote
Plenty of MAP tracking beacons quietly stop working the moment a visitor runs a common ad blocker — because they're built to behave like third-party trackers.
Paminga's beacon is architected as first-party from the ground up, and when hosted on your own subdomain, it becomes effectively unblockable.
That's not a compliance detail. It's the difference between a visitor showing up in your data or vanishing from it entirely.
What Doesn't Depend on the Beacon
Email opens and clicks are tracked through a separate mechanism, so ad blockers that stop the beacon don't stop your email data.
PDF downloads hosted directly by Paminga are also tracked independently of the beacon.
See it track for yourself
Get a walkthrough of how Paminga's tracking beacon turns anonymous traffic into a record you can actually act on.
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