We're happy to announce multiple additions and improvements to the Form Builder.

Several of these changes are the direct result of customer feedback.
We appreciate you! ❤️

• Conditional "Thank You" messages
• Compose "Thank You" Messages with Sections, Rows, and Elements
• Slack Notifications
• Zapier Triggers
• Field Ordering in Form Submission Notifications
• US States: use two letter abbreviations or full state names
• Color Picker defaults to hex colors
• The Tahoma font is now available
• Czech language in internationalization

We've improved the contact export experience in multiple ways:

• Simplified field selection
  • Select fields from related objects
  • Field selections remembered automatically
• Filter Leads/Contacts Using Segment Conditions

You can now create leads in your connected CRM platform when importing records from a .csv file!

One common use case for this is the .csv file you get from scanning badges at a conference or other event.

Let's end the year with three new Actions in the Form Builder:
Slack Notifications, Zapier Triggers, and Webhooks!

Each of these Actions may be triggered globally (every time your form is submitted) or conditionally (only when the prospect or their form submission meets additional conditions of your choosing).

While we focus on some major improvements (new Email and Workflow Builders), we continually improve experiences across the platform.

Today we're announcing several recent enhancements:

• Faster Contact Search
• Attach Files to Form Submissions
• In-App Documentation
• Searchable Dropdown Experience
• Pause Lead Scoring
• A/B Test Reporting Enhancements
• Activity Stream Clarity: Contact UnBounced by CRM Sync
• Improved Experiences for Manual Contact/Account Creation

Great news! A long-standing feature request has finally been fulfilled. This one warms my heart. 🙂

The new form builder now supports uploading/attaching files!

By popular demand (aka a feature request), you now have the ability to pause lead scoring for any lead/contact.

Marketo Competitors: there are a lot of companies that want to be compared to Adobe Marketo but in reality, there are only a handful of platforms that offer a comparable level of functionality.

The phrase "marketing automation" is overused: it gets thrown around by every tool that automates anything related to marketing. If you're looking for viable Marketo alternatives, the list is fairly short.

A new automation type is now available to you: Sunset Contacts.

A "Sunset Contacts" Automation may be used to mass-sunset leads/contacts that meet conditions of your choosing.

Sunsetting prevents unengaged leads/contacts from qualifying for, or being sent, any marketing emails.

As a guy that's built a lot of software hands-on (a lot less hands-on code for me these days, I'm mostly focused on communication with customers + the market), nothing helps you see what's missing more than using the software yourself.